Brand Marketing Manager

The Trade Desk•Los Angeles, CA

About The Position

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day. So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk! Our Brand Marketing team drives the strategy and execution of integrated marketing efforts that strengthen awareness, consideration and adoption of The Trade Desk platform. We lead external facing initiatives that support Business Development, in collaboration with teams across Research, Digital, Events, Strategic Positioning, Social, Creative and PR. We champion priority categories and audiences to connect the power of The Trade Desk with the most innovative minds in advertising. This role is integral to telling The Trade Desk story in a compelling way to clients and partners across the Los Angeles market.

Requirements

You have 5+ years of experience in brand marketing, integrated marketing, or related roles, with exposure and foundational knowledge to the ad tech landscape.
You’re familiar with the advertising conference landscape, with hands-on experience supporting end-to-end event execution and stakeholder engagement.
You’re a strategic storyteller who can translate complex concepts into clear, compelling narratives tailored for diverse audiences.
You have a collaborative mindset and thrive in cross-functional environments.
You’re comfortable managing multiple projects and workstreams with a high level of autonomy and ownership.
You are curious, creative, and motivated to grow with a dynamic team.
You are comfortable in fast-paced, high-pressure environments and can navigate ambiguity with confidence.
You have proven experience in executive-facing roles, with the ability to communicate clearly and influence senior stakeholders.
You have experience with productivity and sales tracking tools, particularly Asana and Salesforce.

Responsibilities

Create compelling narratives that illustrate The Trade Desk’s value for brands and agencies
Develop and execute go-to-market strategies that engage clients across a wide spectrum of categories and partnership types, with a focus on automotive and entertainment
Build strong relationships with commercial stakeholders, including Business Development and Client Services, to ensure consistent alignment on strategic initiatives.
Collaborate closely with cross-functional teams such as Research, Digital Marketing, Events, Strategic Positioning, Social, Creative and PR teams to roll out integrated 360-degree campaigns.
Lead content development for thought leadership initiatives including reports, discussion guides, and speaking opportunities that position The Trade Desk as an industry leader.
Track marketing performance through key KPIs to optimize ongoing efforts.
Support execution of key tentpole events and conferences in collaboration with our Events and Sales teams.
Help manage industry sponsorships and partner activations from contract to execution, ensuring brand consistency and maximum impact.
Contribute to the wider Brand Marketing team’s culture of innovation, creativity, and continuous improvement.
Lead comprehensive marketing campaigns across North America, with the opportunity to shape global strategy and execution for defined categories and business units.

Benefits

comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
retirement benefits such as a 401k plan and company match
short and long-term disability coverage
basic life insurance
well-being benefits
reimbursement for certain tuition expenses
parental leave
sick time of 1 hour per 30 hours worked
vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
around 13 paid holidays per year
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan