Sr. Director, Brand Marketing

Caleres • New York, NY

1d • Onsite

About The Position

Founded in 1878, Caleres is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholl's, Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first. Join our dynamic and thriving footwear company as a Sr. Director, Brand Marketing- Allen Edmonds in New York, NY where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

Requirements

• Bachelor’s Degree in Marketing or Business related degree required
• 10+ years Marketing experience preferred
• Capable of navigating a complex enterprise environment; understands how to move work across multiple verticals (eCommerce, media buying, studio operations, etc.).
• Travel required, approx. 30%

Nice To Haves

• Advertising / Campaign Development / Public Relations experience preferred
• MAC applications preferred
• Business Intelligence, SAP preferred

Responsibilities

• Assure a clear, differentiated brand and storytelling vision that reflects elevated luxury taste, cultural relevance, and style fluency, driving brand desire and consumer connection.
• Assure integrated, full‑funnel marketing execution that aligns Momentum Marketing, media, content, and channels to move consumers seamlessly from awareness through conversion.
• Assure disciplined luxury brand stewardship by balancing brand integrity with performance, using data‑informed judgment to guide optimization, social presence, and platform decisions without diluting distinctiveness.
• Assure strong leadership and alignment across the organization and partners, delivering consistent brand expression, effective budget stewardship, and high‑quality execution across all consumer touchpoints.
• Lead brand development, storytelling strategy, and consumer engagement planning, ensuring execution reflects strong cultural literacy, elevated taste, and style fluency.
• Drive deep consumer and brand research to identify engagement drivers, retention opportunities, and the effectiveness of all brand touchpoints.
• Lead agency and partner relationships across media, PR, brand, and social setting a high bar for both performance outcomes and brand expression.
• Plan and execute brand image initiatives, including marketing concepts, digital campaigns, PR, social, and customer engagement, leveraging best‑in‑class D2C capabilities.
• Ensure consistency across all consumer touchpoints, delivering a cohesive brand experience from first impression through conversion across digital, social, and retail environments.
• Partner closely with brand leadership to articulate and implement brand platforms, consumer engagement strategies, visioning, and operating plans.
• Collaborate across product, brand marketing, and wholesale sales to deliver compelling trade show experiences, sell‑in materials, and cohesive merchandising storytelling.
• Oversee annual marketing budget planning, strategy development, and performance tracking, aligning spend with current marketing realities and long‑term brand ambitions.
• Maintain fluent, working knowledge across paid, owned, and earned channels without over‑indexing on any single discipline; act as a taste‑led orchestrator rather than a channel specialist.
• Identify opportunities that support brand growth and market expansion.
• Demonstrate performance media literacy, with the ability to evaluate strategy, interrogate KPIs, and guide partners toward brand‑aligned optimization that balances effectiveness with efficiency.

Benefits

• 30% Associate Discount across Famous Footwear and Caleres brands
• Learning Database of 12,000+ courses
• LinkedIn Learning
• Upfront education assistance
• Annual internal learning and networking events
• Health benefits
• PTO
• Free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees