Sr Manager, Marketing - Sales Enablement

Qualcomm•San Diego, CA

About The Position

The Senior Sales Enablement Manager for this foundational Sales Enablement motion is a strategic leader responsible for driving the end‑to‑end enablement strategy that accelerates performance across areas such as IoT, Connectivity, Datacenter and other core solution areas. This role leads the full lifecycle of enablement workstreams—from insight gathering and content strategy through development, deployment, and global activation—ensuring field teams are equipped with the right knowledge, tools, and materials to win in a complex and rapidly evolving market. Ability to communicate with both technical experts and customer decision-makers is a must. You will partner closely with senior stakeholders across Sales, Marketing, Product, and Operations to define priorities, align business needs, and deliver high-impact initiatives – such as sales plays, ideal customer identification, new-joiner onboarding, and vertical narratives - that strengthen seller effectiveness across diverse field audiences. You will also oversee external agencies, manage budgets, and guide cross-functional contributors to deliver best‑in‑class programs. The ideal candidate knows how to balance industry vision with technology solutions and brings experience across IoT or adjacent technology categories, demonstrates excellence in sales enablement strategy, and a proven ability to lead content creation and activation at scale. A balance of strategic leadership and hands‑on execution—along with strong operational rigor, creativity, and storytelling capabilities—is essential. Why this role matters If you thrive at the intersection of content excellence, sales strategy, and cross-functional leadership, this role offers the chance to shape a foundational motion in our sales enablement team. You will influence how sellers articulate the value of key technology solution areas, drive competitive differentiation, and empower global field teams through innovative, high-quality enablement. Your ability to craft compelling narratives and build scalable programs will be instrumental as we elevate foundational selling capabilities across segments.

Requirements

Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.
OR
Associate's degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.
OR
High school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience.
Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Responsibilities

Drive Significant Stakeholder Engagement
Build strong, influential partnerships across Sales, Product, Marketing, and Solution Area teams. Lead alignment conversations to identify enablement needs, set priorities, and translate business goals into structured, strategic enablement plans.
Own End-to-End Enablement Workstreams
Lead the full lifecycle of enablement initiatives, including discovery, planning, content strategy, production, deployment, and post-activation measurement. Ensure all programs are delivered with clarity, consistency, and measurable business impact.
Lead the Sales Enablement Content Strategy and Creation Process
Set the vision, framework, and roadmap for content development across the Foundational Sales Enablement motion. Oversee creation of presentations, case studies, playbooks, whitepapers, competitive assets, one‑pagers, battle cards, and field-facing materials. Ensure content is compelling, aligned to messaging priorities, and optimized for multiple customer and seller audiences and verticals.
Drive Deployment and Activation Across Diverse Field Audiences
Develop and execute activation strategies that ensure sellers receive and adopt content at the right time and in the right format. Leverage enablement platforms and field communications to drive awareness, usage, and behavioral impact.
Leverage Data and Insights to Optimize Enablement Impact
Define KPIs, measure performance of content and programs, and translate insights into continuous improvement recommendations for leadership.