Sr Manager, Marketing Analytics

Zoro • Chicago, IL

3d • $127,100 - $211,900 • Hybrid

About The Position

The Senior Manager, Marketing and Web Analytics is responsible for leading marketing and web analytics strategy, reporting, and measurement to support business decision-making. This role leads a team that develops attribution models, dashboards, analyses, and recommendations to improve marketing efficiency, customer acquisition, retention, website performance, and e-commerce conversion. This position partners with marketing, digital, finance, and executive stakeholders to translate complex data into practical insights and scalable decision-making tools.

Requirements

• Bachelor’s degree in Statistics, Economics, Engineering, Data Science, Business, or a related field, or equivalent experience.
• 8+ years’ experience using analytics to solve business problems.
• Experience leading, coaching, or developing analytics professionals.
• Experience with marketing analytics, web analytics, attribution, reporting, dashboard development, or performance measurement.
• Experience translating complex data into recommendations for business, marketing, digital, or executive stakeholders.
• Knowledge of web analytics and data tools such as Google Analytics, Adobe Analytics, BigQuery, Redshift, or similar platforms.

Nice To Haves

• Master’s degree in a quantitative field or MBA.
• Experience applying artificial intelligence, machine learning, or advanced analytics to improve business decision-making, automate workflows, or enhance customer understanding.

Responsibilities

• Leads the Marketing and Web Analytics team by setting priorities, developing talent, and ensuring delivery of accurate, actionable insights.
• Guides measurement and optimization of the annual marketing budget through reporting, attribution, analysis, and recommendations that support marketing efficiency, return on investment, customer acquisition, and retention.
• Develops scalable dashboards, reporting frameworks, and analytical tools that help teams monitor performance, identify risks and opportunities, and make data-informed decisions.
• Establishes and maintains analytics standards across marketing and web performance reporting to support consistency, accuracy, and trust in business data.
• Translates complex data into practical recommendations that help business partners understand performance drivers, identify opportunities, and determine actions.
• Leads web analytics strategy, including website performance measurement, conversion funnel analysis, traffic quality, customer journey insights, and e-commerce performance reporting.
• Partners with cross-functional leaders to define analytics needs for strategic initiatives, campaigns, customer segmentation, channel performance, and business planning.

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.
• Adoption assistance program
• 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
• At least 18 paid time off days annually for full-time employees
• 6 company holidays per year
• 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
• Tuition reimbursement
• Student loan refinancing
• Access to financial counseling, education, and tools
• Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
• Employee discounts and admission to various civic and cultural institutions around Chicago
• Coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views

What This Job Offers

• Job Type: Full-time
• Career Level: Manager