Sr. Manager, Marketing Analytics, Popeyes

Restaurant Brands International•Miami, FL

3d•Onsite

About The Position

Restaurant Brands International Inc. (RBI) is a global leader in the quick-service restaurant industry, owning iconic brands like Popeyes. As a data-driven organization, RBI utilizes advanced analytics to optimize marketing strategies. The Senior Manager, Marketing Analytics for Popeyes is crucial in transforming restaurant and consumer data into actionable insights to enhance guest experience, sales performance, and profitability. This role involves close collaboration with marketing and cross-functional teams to support initiatives such as performance analysis, promotional effectiveness, sales planning, and market testing. The ideal candidate is a strong analytics leader capable of balancing hands-on analysis with cross-functional influence. RBI operates on a 5-day in-office schedule to foster collaboration, and this position requires working onsite 5 days a week at their Miami, FL office.

Requirements

5+ years of relevant experience in analytics, with a strong focus on marketing, customer, or business performance.
Prior experience managing or mentoring analysts or small teams.
Proven ability to translate complex data into clear, actionable insights for non-technical audiences.
Strong analytical skills, including experience with statistical analysis, data modeling, or business intelligence tools.
Experience partnering with cross-functional stakeholders to influence business decisions.
Data-driven mindset with a strong curiosity about customer behavior and business outcomes.
Ability to balance strategic thinking with hands-on execution.
Technical fluency to effectively collaborate with data, engineering, or IT teams.

Nice To Haves

Experience in QSR, retail, or consumer-facing industries is a plus.

Responsibilities

Analyze marketing and business performance, identifying key trends and delivering insights that inform strategy and execution.
Support the evaluation of promotional activities through analysis of topline sales, product mix, guest segments, and geographic performance.
Build and maintain reporting tools and dashboards that provide clear, actionable insights to stakeholders.
Partner with cross-functional teams (Marketing, Finance, Operations) to support pricing, promotions, and marketing calendar decisions.
Contribute to financial modeling and scenario analysis to assess the impact of marketing initiatives on sales and profitability.
Assist in market test design and analysis, synthesizing results into recommendations for broader rollout.
Support the identification of growth opportunities through data analysis and customer insights.
Communicate findings and recommendations to stakeholders, including contributing to leadership updates and presentations.