Marketing Sr. Analytics Partner

AtheneWest Des Moines, IA

About The Position

Athene is seeking an innovative and motivated professional to join our collaborative Marketing team that uses data & insights to inform strategic & targeted marketing campaigns. In this role, you'll support the administration & maintenance of marketing data, audiences, and campaign lists that enable the execution of targeted, effective programs.

Requirements

  • Bachelor’s degree (Statistics, Mathematics, Data Analytics, Finance, Economics, or Business) or equivalent along with 4+ years of relevant experience required.
  • Excellent critical thinking and problem-solving skills.
  • Experience with relational databases with ability to merge and analyze data from various sources and of differing formats.
  • Data mining experience in coding SQL with a minimum of 3 years using analytical tools.
  • Experience with Tableau, Power BI, or another data visualization tool.
  • Experience with various marketing analytics tools and measures including Google Analytics, CRM & CDP platforms, and traditional and digital media performance.
  • Advanced proficiency in Microsoft Excel.
  • Strong organizational skills and the ability to manage a variety of projects and tasks simultaneously and deliver solutions on time and within requirements.
  • Experience incorporating AI, such as Claude, ChatGPT, or Copilot into data & analytics workflows

Responsibilities

  • Oversee and participate in the collection, management, and dissemination of internal & external data to support Marketing campaign & database initiatives.
  • Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
  • Gather requirements and selection criteria, and where appropriate make recommendations for audience targeting and segmentation.
  • Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
  • Collaborate with cross-functional team members to generate ideas and recommendations that combine analytical, marketing, and business thinking.
  • Maintain detailed documentation for all processes, including management of a marketing data dictionary.
  • Support analysis and reporting of digital marketing & media initiatives
  • Identify, define, and implement new process improvement opportunities, where applicable.
  • Strong understanding of data governance to ensure best practices are followed relating to business intelligence deployment, delivery, and security.

Benefits

  • We offer more than the basics to create an inclusive and dynamic work environment
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