Marketing Sr. Analytics Partner

Athene • West Des Moines, IA

3d

About The Position

Athene is seeking an innovative and motivated professional to join our collaborative Marketing team that uses data & insights to inform strategic & targeted marketing campaigns. In this role, you'll support the administration & maintenance of marketing data, audiences, and campaign lists that enable the execution of targeted, effective programs.

Requirements

• Bachelor’s degree (Statistics, Mathematics, Data Analytics, Finance, Economics, or Business) or equivalent along with 4+ years of relevant experience required.
• Excellent critical thinking and problem-solving skills.
• Experience with relational databases with ability to merge and analyze data from various sources and of differing formats.
• Data mining experience in coding SQL with a minimum of 3 years using analytical tools.
• Experience with Tableau, Power BI, or another data visualization tool.
• Experience with various marketing analytics tools and measures including Google Analytics, CRM & CDP platforms, and traditional and digital media performance.
• Advanced proficiency in Microsoft Excel.
• Strong organizational skills and the ability to manage a variety of projects and tasks simultaneously and deliver solutions on time and within requirements.
• Experience incorporating AI, such as Claude, ChatGPT, or Copilot into data & analytics workflows

Responsibilities

• Oversee and participate in the collection, management, and dissemination of internal & external data to support Marketing campaign & database initiatives.
• Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
• Gather requirements and selection criteria, and where appropriate make recommendations for audience targeting and segmentation.
• Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
• Collaborate with cross-functional team members to generate ideas and recommendations that combine analytical, marketing, and business thinking.
• Maintain detailed documentation for all processes, including management of a marketing data dictionary.
• Support analysis and reporting of digital marketing & media initiatives
• Identify, define, and implement new process improvement opportunities, where applicable.
• Strong understanding of data governance to ensure best practices are followed relating to business intelligence deployment, delivery, and security.

Benefits

• We offer more than the basics to create an inclusive and dynamic work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior