Marketing Sr. Analytics Partner

Athene•West Des Moines, IA

About The Position

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations. Purpose: Athene is seeking an innovative and motivated professional to join our collaborative Marketing team that uses data & insights to inform strategic & targeted marketing campaigns. In this role, you'll support the administration & maintenance of marketing data, audiences, and campaign lists that enable the execution of targeted, effective programs.

Requirements

Bachelor’s degree (Statistics, Mathematics, Data Analytics, Finance, Economics, or Business) or equivalent along with 4+ years of relevant experience required.
Excellent critical thinking and problem-solving skills.
Experience with relational databases with ability to merge and analyze data from various sources and of differing formats.
Data mining experience in coding SQL with a minimum of 3 years using analytical tools.
Experience with Tableau, Power BI, or another data visualization tool.
Experience with various marketing analytics tools and measures including Google Analytics, CRM & CDP platforms, and traditional and digital media performance.
Advanced proficiency in Microsoft Excel.
Strong organizational skills and the ability to manage a variety of projects and tasks simultaneously and deliver solutions on time and within requirements.
Experience incorporating AI, such as Claude, ChatGPT, or Copilot into data & analytics workflows

Responsibilities

Oversee and participate in the collection, management, and dissemination of internal & external data to support Marketing campaign & database initiatives.
Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
Gather requirements and selection criteria, and where appropriate make recommendations for audience targeting and segmentation.
Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
Collaborate with cross-functional team members to generate ideas and recommendations that combine analytical, marketing, and business thinking.
Maintain detailed documentation for all processes, including management of a marketing data dictionary.
Support analysis and reporting of digital marketing & media initiatives
Identify, define, and implement new process improvement opportunities, where applicable.
Strong understanding of data governance to ensure best practices are followed relating to business intelligence deployment, delivery, and security.