Sr. Manager, Live Event Marketing

Area15•Las Vegas, NV

3d•Onsite

About The Position

AREA15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion. AREA15 is seeking a highly strategic and commercially minded marketing leader to drive awareness, attendance, and revenue across our live event and programming portfolio. This role is responsible for marketing all ticketed events and recurring programming across the campus, including concerts, immersive shows, nightlife-adjacent experiences, and cultural events. From large-scale headline events to weekly programming, this leader will own the full marketing lifecycle: positioning, campaign development, sales pacing, and optimization. This is not a passive campaign role. This is a revenue-driving position accountable for filling rooms, scaling demand, and ensuring every event reaches its full commercial potential.

Requirements

Applicants must be 21 years of age or older
Proof of eligibility to work in the United States
Comfortable working in a creative, entrepreneurial start-up environment, introducing new concepts and innovations.
7+ years of experience in event marketing, live entertainment, nightlife, or ticketed attractions
Proven track record of driving ticket sales and scaling event attendance
Strong understanding of Las Vegas market dynamics and consumer behavior
Experience managing full-funnel campaigns across digital and offline channels
Highly analytical with the ability to translate data into actionable strategies
Comfortable operating in a fast-paced, constantly evolving environment
Experience marketing nightlife, lounges, or DJ-driven programming is a plus, particularly for late-night and high-energy event formats
Experience in entertainment, hospitality, or experiential venues strongly preferred
Familiarity with Ticketure, EventHub, Claude and other AI tools is strongly preferred.
Proven ability to oversee a high-volume live event calendar across multiple venues or activations simultaneously
Strong manager with experience directing staff, freelancers, and contractors
Financially fluent, comfortable owning a P&L, building budgets and tracking performance against revenue targets
Skilled relationship builder with experience working across internal departments and external partners
Calm and solutions-oriented in fast-paced or high-pressure environments
Ability to understand, speak, read, and write the English language.
Computer skills in Microsoft applications. (Excel, Outlook, Word, etc.)
Availability for varied shifts, including evenings, weekends, and holidays.
Ability to work in an environment subject to varying levels of noise, crowds, flashing lights, and smoke.
Ability to work in all weather conditions including but not limited to extreme heat, sun exposure, wind, rain, extreme cold.

Nice To Haves

Experience marketing nightlife, lounges, or DJ-driven programming is a plus, particularly for late-night and high-energy event formats
Experience in entertainment, hospitality, or experiential venues strongly preferred
Familiarity with Ticketure, EventHub, Claude and other AI tools is strongly preferred.

Responsibilities

Lead marketing strategy and execution for all ticketed events and programming (concerts, Oddyssey Manor, Family Rave, residency shows, karaoke, block parties, etc.)
Drive ticket sales through full-funnel campaigns across paid, owned, earned, and partner channels
Monitor daily sales pacing and adjust strategy in real time to maximize sell-through
Develop differentiated positioning and creative direction for each event and series
Build and execute integrated campaigns across digital, social, influencer, PR, OOH, grass roots and on-property channels
Partner with internal creative and content teams to produce high-impact assets
Collaborate with programming and event operations teams to align marketing strategy with event concepts, timing, and audience targets
Build and grow repeatable audiences for recurring programming (weekly, monthly, seasonal)
Collaborate with digital marketing director on CRM, email, SMS, and loyalty strategies to drive retention and repeat visitation
Understand and activate key Las Vegas segments (locals, tourists, drive market, industry)
Track and report on key KPIs: ticket sales, revenue, CAC, ROAS, conversion rates, and attendance
Use insights to optimize campaigns, pricing strategies, and on-sale timing
Partner with digital marketing and analytics teams to refine targeting and attribution models
Work closely with Partnerships, PR, Social, and Operations to ensure cohesive execution
Align with nightlife and F&B teams where programming overlaps
Manage external agencies, promoters, and media partners as needed
Ensure all live event documentation, calendars, and recaps are accurate and up to date
Collaborate cross-functionally to ensure alignment on priorities, timelines, and deliverables
Drive accountability while maintaining a collaborative, creative, and fast-paced team environment
Respond to time sensitive matters.
Demonstrate ART! (AREA15's service standards) in every guest interaction.
Adhere to department and company policies and procedures.
Maintain a professional, polished appearance in line with AREA15 standards.
Work various shifts, including nights, weekends, and holidays.
Perform other work-related duties as assigned.