Sr Manager, Integrated Marketing

Swishbreaks • New York, NY

1d

About The Position

This is the role that puts Swish in front of the world. You will own how we show up across paid, organic, partner, and live channels, and you will lead the integrated campaigns that make collectors, fans, and new audiences stop and pay attention. You will run GTM for new platform launches and digital products, own paid acquisition and build the co-marketing relationships with Whatnot, Fanatics, and TikTok that turn platform partnerships into real growth. Most integrated marketing roles ask you to coordinate. Most integrated marketing roles ask you to coordinate. This one asks you to build something people actually talk about.

Requirements

• 6-10+ years in integrated marketing, brand, or growth at a consumer, marketplace, or culture-forward company
• Proven GTM experience: you have launched a product, platform, or major campaign from scratch and can show the results
• Multi-channel fluency across paid social, organic, events, and partner marketing: you have run all of them
• Experience in partner and co-marketing: turning platform relationships into real campaigns, not logo swaps
• Paid media ownership across Meta, TikTok, and YouTube with budget accountability, creative testing, and efficient CAC
• Sharp creative instincts: tight briefs, clear feedback, and a strong sense of what is on-brand and what is not
• You can market authentically to collectors, fans, and hobbyists without sounding like a brand trying too hard
• Comfortable making fast decisions with incomplete information and owning the outcome

Nice To Haves

• Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
• You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
• You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to you

Responsibilities

• Lead integrated campaign strategy across major shows, content launches, and seasonal moments, unifying paid, organic, creative, and partner channels into single high-impact pushes
• Own GTM for new platform expansions and digital product launches, from positioning and audience strategy through execution
• Run paid acquisition across Meta, TikTok, and YouTube with full budget ownership, creative testing, and CAC accountability
• Own partner and co-marketing relationships with Whatnot, Fanatics, and TikTok, turning platform deals into real campaigns with measurable impact
• Drive events marketing for Fanatics Fest, National, and future activations end to end
• Define and protect the Swish brand voice and visual identity across every touchpoint
• Partner with the Lifecycle and Retention to connect acquisition and retention into a seamless customer experience
• Build toward leading a marketing team as the function scales

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed