Sr. Manager, Integrated Marketing

PopSockets

4d • $120,000 - $150,000

About The Position

At PopSockets, integrated marketing is the strategic engine behind how we go to market. The Sr. Manager, Integrated Marketing owns the campaign platform and seasonal launch strategy — translating brand positioning, consumer insights, and product truth into clear, compelling plans that every channel partner can execute against with confidence.
This is a role for a big-picture thinker who is equally fluent in brand strategy and commercial realities. You will lead the development of 360° activation plans that drive both sell-in and sell-through, author briefs that inspire great work across every function, and serve as the cross-functional connective tissue that keeps Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative all moving in the same direction — around the same consumer, the same story, and the same goals.
Reporting to the VP of Global Brand & Marketing, you will own the integrated marketing calendar and lead the brief-to-activation process for all major campaigns, ensuring PopSockets shows up consistently and powerfully across every touchpoint — from a wholesale sell-in presentation to a product launch on TikTok to an in-store experience at retail.
YOUR OBJECTIVE: To be the strategic connector who ensures every campaign, launch, and brand moment comes to life in a cohesive, high-impact way — championing go-to-market alignment, driving cross-functional clarity, and translating brand strategy, consumer insight, and product truth into integrated marketing plans that build brand love and deliver commercial results.

Requirements

• 7+ years of experience in integrated marketing or brand marketing at a consumer lifestyle brand — with a strong track record of building and executing 360° campaigns that drive both brand and commercial results
• Exceptional brief-writing skills — you write briefs that genuinely inspire great work, because they are rooted in real consumer insight, clear brand thinking, and specific, actionable direction
• Deep consumer fluency — you start with the consumer and build backwards, and you know how to translate consumer insight into campaign strategy that resonates and converts
• Strong working knowledge of the full channel mix — social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store — with the credibility to brief and lead each partner with confidence
• Proven ability to manage complex, multi-channel campaign calendars across multiple seasons and stakeholders without losing strategic coherence or creative quality
• A natural connector and collaborator who builds trust across teams, leads through influence rather than authority, and keeps campaigns moving forward even when things get complicated
• Skilled at building presentations and executive summaries that make complex plans easy to understand and easy to get behind
• Comfortable in a fast-moving, entrepreneurial environment — you thrive when building structure where there isn't one yet

Nice To Haves

• Experience developing sell-in tools and wholesale marketing plans that connect brand storytelling to commercial objectives is a strong plus

Responsibilities

• Lead the development of integrated brand campaign platforms and seasonal launch strategies for PopSockets — grounded in consumer insights, brand DNA, and product truth, and built to drive both sell-in momentum and sell-through performance
• Build comprehensive US activation plans for every major campaign and launch, defining the role of each channel — social, influencer, PR, wholesale marketing, store, ecommerce, and marketplaces — and how they work together to deliver a cohesive consumer experience
• Author best-in-class campaign briefs that give every channel partner what they need to do their best work: a sharp consumer insight, a clear brand POV, specific channel direction, and unmistakable creative guardrails
• Own the integrated marketing calendar — sequencing campaign moments, launch windows, and sell-in milestones to ensure the right message reaches the right consumer at the right time across all touchpoints
• Develop and maintain content matrices that map messaging, creative assets, and channel activations across the full funnel — ensuring strategic clarity and brand consistency from awareness through purchase
• Serve as the team's sharpest consumer voice — deeply understanding our three audiences (Style Maven, Solutionist, and Interest Amplifier) and consistently bringing their perspective into every brief, plan, and cross-functional decision
• Develop and maintain deep channel fluency across social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store — understanding what each channel needs to perform and how to build plans that set every partner up for success
• Stay current on consumer behavior, cultural trends, and the competitive landscape, proactively bringing insights and opportunities forward to sharpen PopSockets' campaign approach and strengthen brand positioning
• Serve as the strategic integrator across a broad set of cross-functional partners — bringing Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative together around a unified campaign vision, clear timelines, and shared goals
• Partner with Product & Merchandising early in the planning process to deeply understand product innovation, launch timing, and seasonal priorities — translating those inputs into consumer-facing campaign narratives that make the product story compelling and commercially relevant
• Work closely with Planning to align integrated marketing calendars with inventory, launch windows, and commercial milestones — ensuring campaigns are timed to drive both sell-in and sell-through
• Collaborate with Wholesale and Ecommerce teams to build activation plans that support retail partner needs, drive in-store and online conversion, and connect brand storytelling to commercial outcomes across all channels
• Brief and align PR, Social, Influencer, and Creative teams with campaign platforms and seasonal direction that give each function a clear strategic foundation — while leaving room for channel-specific excellence
• Lead integrated planning meetings, seasonal kick-offs, and go-to-market reviews that create clarity, build momentum, and keep all partners moving in the same direction
• Build and deliver compelling presentations for internal stakeholders, wholesale partners, and senior leadership that communicate campaign vision and earn cross-functional alignment
• Measure integrated campaign performance in partnership with Analytics, CRM, and channel teams — tracking impact across brand health, engagement, and commercial metrics and translating results into clear learnings
• Build a culture of continuous improvement within the integrated marketing function — using post-campaign analysis to sharpen future briefs, refine channel strategies, and evolve the planning process
• Contribute to the global marketing scorecard, ensuring campaign results are reported with clarity and connected to the broader brand and business objectives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed