Sr. Manager, Integrated Marketing
About The Position
The Sr. Manager of Integrated Marketing will play a critical role in driving integrated brand and performance marketing initiatives that support long-term brand equity and measurable business growth for the brand. They will collaborate closely with the Marketing, Creative and cross-functional teams to develop and implement campaigns and Communication plans including annual and holiday campaigns, New Restaurant Openings, Local Restaurant Marketing, CRM, and social/digital content. The Sr. Manager, Integrated Marketing will require a balance of strategic thinking and hands-on execution to deliver impactful, data-driven results that align with the brand's purpose, mission, and values. This role will have one direct report.
Requirements
- 8–10 years of experience in brand marketing, brand experience, or hospitality marketing
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field
- Strong project management and cross-functional collaboration skills
- Experience executing brand campaigns, brand activations, or experiential marketing initiatives
- Excellent written and verbal communication skills
- Ability to manage multiple initiatives in a fast-paced environment
Nice To Haves
- Full-service restaurant or hospitality industry experience
- Experience building and managing brand campaigns, communications plan, or in-restaurant brand initiatives
- Experience working in restaurant, hospitality, retail, or consumer brands preferred
Responsibilities
- Develop and lead integrated 360° marketing campaigns that combine brand storytelling with performance-driven marketing across digital, social, PR, partnerships, CRM, and paid media channels. Partner with Director, Marketing, operations and creative teams to bring brand programs to life across restaurants and marketing channels.
- Plan brand execution for new restaurant openings, including events, community partnerships, and launch communications. Ensure the brand experience is expressed consistently from pre-launch through opening and early operations.
- Oversee local restaurant brand initiatives that strengthen community connection and cultural relevance. Partner with others in the team to ensure brand integrity across restaurant marketing and community activations.
- Partner with internal creative teams and external agencies to ensure brand assets, campaigns, and marketing materials are delivered on brand and reflect consistent brand standards.
- Plan the company’s digital brand presence across social media, website, and online channels. Help guide content strategy, storytelling, and brand expression to ensure cultural relevance and consistency with the brand voice.
- Support and develop team members while fostering strong collaboration across marketing, operations, and creative partners.
- Partner with People & Culture and Communications teams to support employer brand storytelling that highlights our people-first culture and strengthens talent attraction.
Benefits
- Competitive Pay & Benefits
- Employer Contribution for individuals and eligible dependents' medical insurance
- Dental, Vision, and Life Insurance
- Health Savings Account (HSA)
- Commuter Spending Accounts
- 401(k) Plan with company match
- Employee Assistance Program
- Discounts through BenefitHub
- Employee Meal Discounts
- Paid Time Off (PTO) to support work-life balance (accrued based on length of service)
- Paid Sick Leave (PSL) to care for your health or loved ones
- Quarterly Wellness Days - extra time off to recharge every season
- Bonus Eligible
- Opportunities for growth; we love promoting within
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What This Job Offers
Job Type
Full-time
Career Level
Manager
