Sr. Manager, Growth Marketing Programs

VenturED Solutions

19h•Hybrid

About The Position

The Sr. Manager, Growth Marketing Programs owns the campaign layer of our demand engine. You’ll own everything required to translate marketing GTM strategy into campaign architecture, program execution, and always-on demand generation that keeps pipeline ahead of our bookings seasons. You will direct content, make campaign decisions, manage budget allocation within your domain, and own vendor relationships relevant to your programs. You will work in close, ongoing partnership with the Sr. Manager, Growth Marketing Operations, the peer role that owns the systems, data infrastructure, and attribution frameworks your programs run on. Where Ops builds the engine and owns the instruments, you get in the car and drive it as fast as possible. This is not a coordinator role. It is a builder role for someone who thrives on turning strategy into repeatable, scalable execution that drives measurable pipeline results.

Requirements

5–7 years in B2B demand generation, campaign management, or growth marketing — ideally in SaaS or EdTech
Proven track record building and managing multi-program campaign portfolios that drive measurable pipeline
Experience in K-12 education, enrollment management, admissions, or the independent school market — required given the specificity of the enrollment calendar motion and the ramp time that context provides
Experience with AI-assisted content production workflows — comfort directing tools like Jasper, ChatGPT, Canva, or similar to produce at scale
Strong understanding of multi-touch nurture strategy, lead scoring, and behavioral segmentation
Ability to take strategic direction and execute with full autonomy, optimizing for impact and goal achievement
Working proficiency in HubSpot and Salesforce as a power user within a managed MarTech stack
Data-driven and collaborative approach to optimization — comfortable owning program-level reporting and partnering with the Ops Manager on attribution and infrastructure
Proactive — you see a potential hurdle and move to resolve it or pull in the right people before it becomes a problem
Organized and self-motivated — you see the full arc of a program and execute against it without waiting to be told what's next
Detail-oriented — you zoom in without losing the larger picture
Ruthlessly prioritized — you know which activities drive impact and protect your focus accordingly
A builder who thrives in fast-paced, collaborative environments and takes real ownership of outcomes
A relationship-builder who enjoys close partnership across Marketing, Sales, Customer Success, and Product

Responsibilities

Own the full campaign lifecycle from brief to results — planning, build, launch, optimization, and program-level reporting — operating within the strategic direction set by the Sr. Director and the operational frameworks owned by the Sr. Manager, Growth Marketing Operations.
Architect omnichannel campaign programs across multiple products (Ravenna, TADS, SSS, and CampusPay) for multiple school segments (private, independent, and faith-based).
Build and manage the always-on, school-calendar-driven demand motion. Align campaign activation to the buyer's journey across admissions seasons, financial aid cycles, and enrollment milestones to ensure pipeline stays ahead of bookings targets throughout the year.
Develop and execute segment-specific nurture tracks by school type, persona, and buying stage — Admissions Directors, Business Office, Heads of School, Financial Aid Officers — built on the audience frameworks and segmentation taxonomy provided by the Ops Manager. Feed performance insights back to Ops for continuous refinement.
Own the growth marketing content brief. Direct AI-assisted content production tools (Jasper, ChatGPT, Canva, or similar) to produce campaign assets at scale. Collaborate with Product and Customer Marketing for assets that require their input, and partner with the Digital Marketing team on timely and effective publishing.
Own budget direction and vendor relationships within your program portfolio. Make day-to-day decisions on how program budget is deployed to maximize pipeline impact, with the expectation that direct budget authority expands as the role and its impact scale.
Partner with the Sr. Growth Marketing Operations Manager on campaign tracking, lead scoring alignment, and program-level attribution. Collaborate with Sales and SDR teams on campaign enablement content. Brief leadership regularly on program performance, trends, and recommendations.