Sr. B2B Growth Marketing Manager

GoodRx•Santa Monica, CA

2d•$91,000 - $193,000•Hybrid

About The Position

The GoodRx B2B Marketing team seeks a Sr. B2B Growth Marketing Manager to develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this role will work cross-functionally as the lead for B2B growth marketing to define, manage, and execute demand generation programs to drive commercial value for the business. This strategic and hands-on growth marketing leader will drive pipeline growth across market segments, building high-visibility programs that directly influence revenue growth. The Sr. B2B Growth Marketing Manager will design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty. This role is responsible for developing and executing B2B healthcare marketing campaigns and developing a marketing calendar and roadmap, providing content guidance and ensuring brand quality and consistency across all marketing channels and content.

Requirements

8 to 10 years of experience leading and managing B2B demand generation campaigns
6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting
Excellent project management, communication, presentation, and cross-functional collaboration skills.
Experience working closely with Sales and Commercial teams
Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
Experience managing budgets, pacing, and performance reporting across large and complex campaigns.
Focus on commercial value creation and measurable ROI
Proven ability to drive projects independently and proactively
1-2 years people management experience
Bachelor’s degree
All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

Nice To Haves

Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets

Responsibilities

Demand generation strategy and planning
Build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience
Build and run integrated demand generation programs across paid, organic, email, and partner channels
Build and manage quarterly campaign calendars and multi-channel plans tied to business goals
Partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns against them
Lead generation strategy and execution
Own end-to-end B2B campaign creation and management across channels: paid, organic, email, and syndicated channels
Drive B2B marketing lead generation strategy, planning, and execution
Define and refine ideal customer profiles (ICP) across segments
Manage lead retrieval for conferences and trade shows
Own the MQL-to-SQL handoff framework
Lifecycle marketing and lead nurturing
Build and manage multi-channel email programs that nurture contacts and move prospects through the funnel
Partner with internal teams on email marketing, website content, social media, product launches
Marketing automation and AI
Own the growth tech stack, including Salesforce Marketing Cloud Account Engagement
Ensure compliance with marketing best practices and platform policies and maintain campaign integrity
Leverage AI tools and modern marketing strategies to increase efficiency and output
Identify opportunities to leverage AI and build scalable AI-assisted processes and systems that improve execution speed and operational rigor
Goals, metrics, and reporting
Define, track, and report on core KPIs
Provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts
Identify optimizations that improve visibility