B2B Growth Marketing Manager

School Outfitters•Cincinnati, OH

4d•Hybrid

About The Position

BERPL is looking for a hands-on B2B Growth Marketing Manager to build practical marketing programs that create pipeline. BERPL is the parent company of School Outfitters and several related businesses, including Palm Tech and Techlocity, our managed IT services brands. This role will focus on two areas: growth marketing for Palm Tech and Techlocity and B2B sales support for School Outfitters. This is a great role for someone who likes building B2B marketing from scratch. You will work directly with marketing and sales leadership to understand where pipeline is stalling, what buyers need, and what marketing can build to help – then executing what you see as the biggest opportunities. The right person will have fun here. There is a lot to build and significant impact opportunity. You will be able to come in, make things better quickly, and quickly see the impact of your work.

Requirements

5+ years of B2B marketing experience with ownership of strategy, execution, and business outcomes
Experience marketing to buyers in a B2B ecommerce business
Strong CRM experience, ideally HubSpot, including campaigns, workflows, lists, sequences, forms, landing pages, and reporting
Experience working directly with sales teams and building marketing that supports pipeline generation
Strong writing skills, including sales emails, case studies, landing pages, service pages, and campaign messaging
Comfort owning website content, SEO priorities, landing pages, and conversion improvements
Experience with outbound campaigns, nurture programs, ABM, or longer B2B buying journeys
Ability to manage competing priorities across multiple brands, teams, and stakeholders
Experience with lead scoring, lifecycle stages, attribution, or revenue reporting
Analytical mindset with the ability to understand pipeline performance and recommend what to change
Basic Google Ads or LinkedIn Ads experience
High ownership mentality and a bias toward action

Responsibilities

Own day-to-day growth marketing execution and campaign planning for Palm Tech and Techlocity
Create outbound email sequences, nurture programs, service-specific campaigns, and local market messaging
Manage website content, SEO priorities, landing pages, and conversion opportunities for both MSP brands
Write practical B2B content, including case studies, service pages, landing pages, sales emails, and trust-building resource
Support local SEO, Google Business Profile optimization, and local market visibility
Use HubSpot to build campaigns, lists, workflows, forms, landing pages, and sales support programs
Partner with business leaders and sales teams to understand pipeline gaps and build marketing programs that support the buying journey
Track performance and recommend what to start, stop, or improve
Build B2B marketing programs that support School Outfitters’ sales-assisted buying motion
Create outreach templates, sequences, campaign briefs, and follow-up programs that sales can use with prospects and customers
Support quote follow-up, lapsed customer reactivation, and prospect nurture programs in HubSpot
Develop campaigns for high-value customer segments such as school districts, charter schools, private schools, and large institutional buyers
Support account-based marketing programs for priority accounts and high-value segments
Help connect marketing activity to pipeline, sales follow-up, and revenue outcomes
Increase lead generation and pipeline creation.
Strengthen alignment between marketing and sales.
Improve conversion rates throughout the customer journey.
Expand visibility and awareness within target B2B markets.
Enhance marketing's contribution to revenue growth.