Sr. Manager, Event Marketing & Experiences

Maverick Payments • Calabasas, CA

4d • $100,000 - $110,000 • Onsite

About The Position

The Senior Manager, Event Marketing & Experiences reports to the Director of Marketing and develops, executes, and measures Maverick Payments’ event marketing strategy. The role owns the full event lifecycle across industry conferences, trade shows, sponsorships, hosted events, executive programs, customer and partner experiences, user conferences, and employee events. It is responsible for strategic planning, sponsorship recommendations, attendee acquisition, demand generation, budget management, vendor negotiations, event execution, and performance analysis.

Working with Marketing, Business Development, Partner Success, Product, Sales, and Executive Leadership, the Senior Manager delivers integrated event programs intended to build brand awareness, engage customers, generate qualified pipeline, influence revenue, and produce measurable ROI. The role manages an annual portfolio that includes 15+ events, oversees event logistics and travel bookings, develops campaigns and event processes, and reports results and recommendations.

Maverick Payments is a family-owned, privately held full-service payment provider located in Calabasas, California. Its products and services include merchant acquiring, a proprietary gateway, ACH processing, fraud and chargeback tools, analytics, and other payment services. This position will consider candidates to report on site in the Los Angeles area.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.
• At least 7 years of experience in B2B event marketing, experiential marketing, or field marketing, preferably in payments, fintech, SaaS, or financial technology.
• Proven success driving lead generation, pipeline contribution, revenue influence, and measurable event ROI.
• Experience managing event budgets, forecasting, expense tracking, reconciliations, vendor relationships, and contract negotiations.
• Ability to build cross-functional relationships and collaborate effectively with Marketing, Sales, Business Development, Product, and Executive Leadership teams.
• Experience with CRM and marketing automation platforms, including HubSpot, which is required; HubSpot certification is preferred.
• Experience developing and executing event promotion strategies across multiple marketing channels and touchpoints to drive awareness, registrations, attendance, and engagement.
• Excellent attention to detail, proactive communication, and problem-solving skills.
• Strong written and verbal communication skills, including the ability to develop content and messaging for event campaigns, attendee communications, executive audiences, onsite experiences, and promotional materials.
• Proven success managing high-visibility events with complex logistics and multiple stakeholders.
• Strong project management and organizational skills, including the ability to manage multiple priorities, deadlines, timelines, and stakeholders simultaneously.
• Experience with CRM, event management, email marketing, and lead generation platforms such as HubSpot, Salesforce, Marketo, LinkedIn, SendGrid, and Cvent, or similar technologies.
• Familiarity with data enrichment, intent, and prospecting tools such as SalesIntel, ZoomInfo, 6Sense, and Clay, or comparable platforms.
• Knowledge of event technology, including registration platforms, lead capture tools, badge scanning, and attendee engagement applications.
• Expertise in budget planning, forecasting, expense management, and financial reconciliations.
• Analytical ability to evaluate event performance, pipeline impact, sponsorship effectiveness, and ROI.
• Experience managing vendors, agencies, venues, and sponsorship partners, including contract negotiation and service oversight.
• Self-motivated and detail-oriented, with the ability to work independently, adapt to changing priorities, and thrive in a fast-paced environment.

Nice To Haves

• HubSpot certification.
• Experience in payments, fintech, SaaS, or financial technology.

Responsibilities

• Develop and execute the annual event marketing strategy, aligning event investments, sponsorships, and experiences with company objectives, revenue goals, and target audiences.
• Own planning, execution, and measurement of the event portfolio, including 15+ annual industry conferences, trade shows, hosted events, executive programs, customer and partner events, user conferences, and employee events.
• Oversee event logistics, traveling-team bookings, marketing promotions, and ROI tracking using a 30/60/90-day playbook.
• Evaluate and recommend event participation, sponsorship opportunities, and investments based on business objectives, audience alignment, lead generation potential, brand visibility, and expected ROI.
• Collaborate with Marketing, Sales, Business Development, Product, and Executive Leadership on event strategies that drive customer engagement, qualified pipeline, revenue influence, and brand awareness.
• Develop integrated event marketing campaigns for attendee acquisition, account targeting, registration growth, event communications, and post-event nurturing across owned, earned, and paid channels.
• Manage the event lifecycle, including project planning, attendee experience, exhibit design and activations, logistics, production, staffing, and onsite execution.
• Develop and manage the annual event marketing budget, including forecasting, allocation, tracking, reconciliation, and financial reporting.
• Negotiate and manage contracts, sponsorship agreements, venues, agencies, and vendor relationships.
• Own event-related CRM processes, campaign tracking, lead capture, attribution, and data management.
• Measure and report event performance, including registrations, attendance, meetings, leads, pipeline contribution, revenue influence, sponsorship performance, and ROI.
• Support executive visibility and thought leadership through speaking opportunities, panel participation, award submissions, and industry engagements.
• Oversee the development, management, and inventory of event assets, including signage, promotional materials, branded merchandise, giveaways, and sales collateral.
• Ensure event experiences, communications, and materials meet Maverick’s brand standards and provide a strong customer, partner, and employee experience.
• Serve as a subject matter expert on Maverick products and solutions, supporting in-person and digital messaging.
• Prepare traveling teams through kickoff meetings, event playbooks, schedules, and action plans.
• Travel to events to support or oversee successful execution, including exhibition setup, vendor and speaker coordination, and promotional content capture.
• Maintain centralized, team-visible documentation for budgets, contracts, timelines, vendor records, invoices, planning documents, and lists.
• Support promotional campaigns and communications for internal events and company initiatives, including email, newsletter, and social media promotion.
• Establish event processes, project templates, planning checklists, and operational best practices to improve efficiency, consistency, and scalability.
• Research event technologies, sponsorship opportunities, and industry practices to identify opportunities for improvement and innovation.
• Develop post-event reports, performance dashboards, and executive summaries with actionable insights and optimization recommendations.
• Launch post-event surveys promptly to collect feedback and track opportunities aligned with company-wide goals.
• Support internal company meetings, employee engagement initiatives, and special projects as needed.
• Perform other duties as assigned.

Benefits

• Competitive salary, bonuses, and incentives.
• Employer-sponsored health, vision, and dental insurance programs.
• Paid time off, paid sick time, and paid holidays.
• 401(k) plan with up to a 4% matching contribution.
• Career development and advancement opportunities.
• Employee recognition programs and company-sponsored events.
• Office culture activities, including team building, birthdays, and work anniversaries.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior