Sr Manager, Digital Offers Experience

Rogers Communications•Vancouver, BC

4d•Onsite

About The Position

Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity: We’re looking for a hands on, data driven Senior Manager to lead Offer awareness, visibility, and engagement across Digital, Call Centre, and Retail. You will own the offer strategy and experience—designing scalable, flexible, and rapidly adaptable solutions that meet changing business needs. Partnering closely with Data Science, Channel, Product, and Technology, you’ll leverage machine learning and AI to deliver timely, personalized recommendations across the right channels, improving customer experience, conversion, and long term loyalty.

Requirements

Bachelor’s degree in data science, statistics, marketing, business analytics, or a related field
3+ years of experience in digital product or marketing analytics, with a proven ability to analyze and report on web, mobile app, and marketing performance.
Experience working in Agile environments, preferably with embedded roles in cross-functional teams.
Proficiency in analytics tools such as Google Adobe Analytics, Google Analytics, Quantum Metric, or Dynatrace.
Proven results driving cross channel commercial outcomes (web/app, call centre, retail).
Strong quantitative and analytical skills, with the ability to synthesize data into actionable insights.
Strong understanding of AI/ML for recommendations and the MLOps practices required to run models at scale.
Comfortable with platform thinking (APIs, decisioning, content/feature flag systems) and agile ways of working.
Excellent stakeholder management; clear, persuasive communication; bias for action.

Nice To Haves

Retail & Telecommunications Expertise: Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.

Responsibilities

Define the Offer vision, roadmap, and principles (visibility, relevance, clarity, and speed)., aligned with revenue growth and objectives.
Deliver on set targets through performance tracking, iterative testing and continuous optimization.
Translate business requirements into actionable digital features or enhancements, ensuring seamless execution across teams.
Monitor and report on product performance, including KPIs, ROI, and market trends.
Champion platform capabilities (e.g., feature flags, content management, decisioning) that make experiences scalable and flexible.
Lead experience ideation for new offer variations (bundles, add ons, regional/segment offers, limited time promotions) and ensure accessible, compliant presentation.
Establish a rigorous test and learn framework (A/B and multivariate testing) for offer placement, messaging, sequencing, and timing.
Partner with UX/Content to deliver reusable templates & components that make offer visibility obvious and engaging.
Ensure omni channel orchestration so customers and frontline teams see consistent offers and context.
With Channel leaders, improve associate tooling (e.g., fast lookup, eligibility checks, guided selling scripts) and training for offer presentation.
Coordinate with call centre platforms and retail systems to reduce friction and increase adoption of offer workflows.
Partner with Data Science to design, deploy, and monitor recommendation models (propensity, next best action, uplift, churn mitigation).
Define data & feature requirements (customer signals, eligibility, inventory, pricing) and feedback loops to improve model precision.
Analyze digital user behavior across platforms, including websites, mobile apps, and digital marketing channels, using tools such as Adobe Analytics, Google Analytics, Quantum Metric, and other digital data platforms.
Define and publish a clear KPI suite and dashboards; drive weekly/monthly performance reviews and backlog re prioritization.
Work with the digital analytics team to translate insights into roadmap updates; institutionalize learnings into guardrails, patterns, and playbooks.
Work closely with as UX, digital analytics, and development teams, to ensure data insights are integrated into decision-making processes and the product roadmap
Work closely with business stakeholders, particularly in marketing and pricing, to identify and address pertinent business challenges.
Lead a small cross functional team and influence squads across Digital, Channel, and Tech.
Drive agile delivery with outcome based roadmaps; align stakeholders; manage dependencies and change management.
Build a culture of customer centricity, transparency, and continuous improvement.

Benefits

Competitive salary & annual bonus
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
My Path: self-driven career development program
Rogers First: priority in applying to internal roles of interest
Homewood employee & family assistance program
Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
Low or no-cost fitness membership with access to virtual classes