Sr. Manager, Demand Generation

G-P

7d•$132,000 - $165,000•Remote

About The Position

G-P is seeking a highly motivated and data-driven Sr. Manager, Demand Generation to own global always-on acquisition strategy and funnel performance across paid channels. This role will manage a team of two demand generation managers and oversee external agencies and vendors to drive efficient, scalable pipeline growth aligned to revenue objectives. This role requires strong channel expertise, operational rigor, and a data-driven approach to continuous optimization.

Requirements

8+ years of experience in demand generation or performance marketing
Strong experience in managing global and localized PPC campaigns, with a focus on lead generation and campaign optimization
Proven ability to develop and execute integrated marketing campaigns across multiple channels (PPC, email, content, etc.) to drive demand and align with broader business objectives.
Proficient in HubSpot and Salesforce to manage lead flow, segmentation, and reporting.
Strong analytical mindset with the ability to interpret data, identify trends, and drive data-driven decisions that improve outcomes.
Proactive in identifying operational bottlenecks and proposing solutions to improve lead flow, routing, and data quality.
Strong communication skills with a collaborative attitude, working effectively with a cross-functional team.

Responsibilities

Define and lead global acquisition strategy across PPC, paid social, content syndication, webinars, and chat. Ensure programs are aligned to pipeline goals and priorities.
Own channel-level funnel targets for Direct Acquisition sales motion. Develop quarterly plans to achieve growth goals.
Monitor end-to-end funnel performance across acquisition channels. Identify funnel leaks and conversion gaps.
Own relationship with paid media agencies and external vendors. Set performance targets, oversee budget allocation, monitor execution quality, and drive continuous efficiency improvements.
Continuously analyze performance data, run structured tests, and identify opportunities to improve efficiency, conversion rates, and pipeline contribution across channels.