Sr. Demand Generation Manager

Common Room

8d•Remote

About The Position

Common Room is seeking a Senior Demand Generation Manager to lead and expand integrated marketing initiatives aimed at generating qualified pipeline. This is a hands-on individual contributor role where you will be responsible for campaign execution, paid acquisition, and Account-Based Marketing (ABM). You will collaborate closely with Sales, RevOps, and Product Marketing to translate buyer signals into pipeline outcomes. The ideal candidate can build impactful programs and thrive in a dynamic environment where strategic planning and execution occur within the same week.

Requirements

6+ years of B2B marketing experience with a strong focus on demand generation.
Proven track record of building and executing campaigns that drive measurable pipeline.
Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.).
Experience building and executing ABM programs in a SaaS environment.
Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms.
Strong analytical mindset; uses data to inform decisions, not just report on them.
Comfortable operating in a fast-moving startup where you own your programs end to end.

Nice To Haves

Experience marketing to RevOps, Sales Operations, or GTM leadership personas.
Familiarity with modern GTM data platforms and signal-based workflows.

Responsibilities

Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing.
Own paid acquisition across channels, including planning, execution, and optimization with a focus on pipeline contribution.
Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps.
Utilize buyer signals such as product usage, website activity, intent data, and community engagement to identify in-market accounts and trigger timely engagement.
Track and report on campaign performance, using data to continuously improve conversion across the funnel.
Partner with Sales and SDRs to ensure strong program-to-pipeline alignment.
Run experimentation across channels and campaign strategies to identify effective tactics and scale them.
Contribute to marketing infrastructure improvements, including attribution, reporting, and campaign tooling.

Benefits

Competitive base compensation with meaningful equity ownership
Health insurance including medical, dental, and vision, HSA and FSA
We pay 100% of your employee premium and 50% of your premium for any dependents
Unlimited Paid Time Off
Paid Company Holidays
Work from home policy including a laptop and support for your home office needs
Monthly Remote Stipend
401(k) self contribution
Paid Family Leave
Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle