Sr. Manager, Creative Services

The Western Stock Show Association • Denver, CO

1d • Onsite

About The Position

National Western is seeking a highly creative, strategically minded Sr. Manager of Creative Services to lead internal efforts for development and execution of compelling, culturally relevant creative across all marketing channels. This role serves as the primary driver of our internal creative capabilities—owning visual direction, storytelling, and creative production that bring the National Western brand to life. From campaign concepts to day-to-day content, this leader will ensure our creative is distinctive, consistent, and impactful across every touchpoint. The ideal candidate is both a visionary and a builder—someone who can develop big ideas, execute with excellence, and elevate our brand into a culturally iconic Western lifestyle platform.

Requirements

• 4–6+ years of experience in creative services, creative direction, or a related field
• Experience with lifestyle, Western, sports, entertainment, or culturally driven brands strongly preferred
• Proven ability to concept, develop, and execute integrated creative campaigns, ensuring creative is consistent and on brand strategy
• Strong visual design and art direction skills with a sharp eye for detail and aesthetics
• Demonstrated experience in marketing program concepting and storytelling across video, digital, and social platforms
• Experience creating content for email, SMS, and digital marketing channels
• Proficiency in creative tools (Adobe Creative Suite, video editing platforms, etc.)
• Ability to connect creative ideas to strategic objectives and business outcomes
• Strong project management skills with the ability to manage multiple priorities
• Experience building and maintaining brand systems, guidelines, and identity frameworks
• Highly collaborative, with the ability to work across teams and influence stakeholders
• Comfortable working with external agencies and managing creative partners, as needed
• Strong communicator who can clearly articulate creative strategy, concepts and direction
• Passion for building culturally iconic and relevant brands
• Creative thinker with bold ideas and a willingness to push boundaries
• Self-starter with a strong “can-do” attitude and bias toward action
• Comfortable navigating ambiguity and bringing clarity through creativity

Responsibilities

• Lead the visual and creative direction for National Western across all marketing channels
• Ensure consistent, high-quality brand expression aligned with our values and evolving brand identity
• Develop and maintain brand guidelines and “brand bibles” that define visual identity, voice, and storytelling standards
• Concept and execute breakthrough creative campaigns for the Stock Show, The Legacy, and year-round initiatives
• Translate strategic marketing goals into compelling creative ideas that resonate with diverse audiences
• Bring strong narrative thinking and storytelling to every project—from large-scale campaigns to social content
• Oversee and executive creative production across video, photography, social media, email, SMS, and digital platforms
• Lead the creation of engaging, platform-specific content that drives awareness, engagement, and conversion
• Direct and execute shoots, edit content, and guide production workflows to ensure high-quality output
• Develop creative for social media channels, ensuring relevance, consistency, and cultural resonance
• Partner with marketing teams to create high-performing digital assets for paid and owned channels
• Drive innovation in short-form video, content series, and real-time storytelling
• Serve as a creative partner to internal teams across marketing, events, partnerships, and leadership
• Collaborate with external agencies, freelancers, and production partners as needed
• Translate business needs into clear creative direction and execute creative deliverables
• Manage creative workflows, timelines, and priorities across multiple projects
• Bring structure and organization to the creative process, ensuring efficiency and on-time delivery
• Balance multiple priorities in a fast-paced, dynamic environment
• Help position National Western as a culturally relevant Western lifestyle brand
• Develop creative that contributes to culture—not just marketing campaigns
• Identify opportunities to push creative boundaries while staying authentic to the brand

Benefits

• Partial paid Medical, Dental, Vision, and life for employee; family coverage is available at group rates.
• Voluntary benefits including Accident, Critical Illness, Short-Term Disability, and Hospital Indemnity available at discounted rates.
• 100% paid Long-Term Disability.
• Paid sick leave and vacation time.
• Competitive 401(k) retirement plan is available with up to 7% matching.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed