Sr. Manager, Content & Social Strategy

Love Wellness•New York, NY

1d•Hybrid

About The Position

We are seeking a visionary, editorial-focused content leader to take ownership of and significantly evolve the content engine across all Love Wellness owned channels. As the Sr. Manager of Content & Social Strategy, you will be instrumental in defining the brand's editorial strategy and presence on platforms like Instagram, TikTok, YouTube, Pinterest, and LinkedIn. A key part of your role will be to forge a powerful, single-flywheel connection between our founder’s established audience and the Love Wellness brand. This is a unique opportunity to fundamentally rebuild the content strategy for a decade-old brand that boasts significant retail distribution, a deeply loyal customer base, and strong market momentum. You will work closely with our highly visible founder and a committed cross-functional team that deeply values the content function. This position reports directly to the VP of Marketing.

Requirements

5+ years of content/editorial leadership at a consumer brand (DTC, women’s health, beauty, wellness, or CPG preferred).
Located in the NYC area and able to come into our office in downtown Manhattan 3 days per week.
Proven success building content systems that drive measurable business outcomes, particularly revenue growth.
Deep fluency in platform-native content across Instagram, TikTok, YouTube, and Pinterest.
Strong editorial judgment; can instantly gauge brand fit.
Direct experience building content in regulated/compliance-sensitive categories (supplements, skincare, or health); familiarity with structure/function claims is a plus.
Comfort collaborating directly with a visible founder on brand voice; ability to quickly translate founder feedback into team direction.
Experience briefing and managing agencies, freelancers, and external partners.
AI-tooling native (Claude, ChatGPT, or equivalent) or willingness to master and teach tools within 30 days to boost team output and quality.
Comfortable appearing on camera and participating in social content when needed.

Nice To Haves

Prior experience at a founder-led consumer brand where the founder and brand channels operate as an integrated content system.
Experience in women’s health or personal familiarity with the customer.
Experience in a retail-heavy business where organic content supports shelf presence (Target, Walmart, Ulta).

Responsibilities

Own the editorial direction of Love Wellness across all owned channels — what we talk about, how we talk about it, and how that voice shows up consistently across platforms.
Develop and maintain the content framework that ladders every post back to the brand’s POV and our customer’s actual need states.
Own brand voice guardrails, including structure/function compliance for supplement claims and the copy formats the team writes against.
Lead and manage Love Wellness’ social media presence across core platforms including Instagram, TikTok, YouTube Shorts, and Pinterest, as well as emerging channels.
Develop and implement platform-native content strategies, recognizing that each channel (e.g., Instagram, TikTok) requires a tailored approach to audiences, formats, and algorithms.
Collaborate with the creative and brand teams to plan and execute a unified social content calendar, ensuring coordinated movement across all channels.
Produce and publish high-quality, on-brand, and engaging content, including short-form video, graphics, captions, and posts driven by current trends.
Monitor trends, conversations, and cultural moments to keep Love Wellness relevant and responsive.
Manage community engagement across platforms, including comments and DMs, to foster authentic conversations and maintain an active brand presence.
Map founder content — Instagram, podcast, Substack, blog — into the Love Wellness editorial calendar where it serves the brand.
Partner directly with the founder on editorial priorities, voice calibration, and signature recurring formats.
Analyze performance metrics and optimize content based on insights and growth opportunities.
Measure organic content with attribution rigor: saves, shares, watch-through, comments, not just follower growth.