Event Content Strategy Manager

Panorama Education

3h • $85,000 - $125,000

About The Position

Panorama Education is a technology company building the leading platform for student insight and action in K-12, helping modern school systems understand student needs and take effective action by integrating various data points with AI. As a mission-driven company supporting 15 million students in 2,000 districts nationwide, their work directly impacts student outcomes. Panorama is seeking an Event Content Strategy Manager to lead the execution of presentation content across its in-person and virtual event portfolio. This role, part of the Brand team, will shape how K-12 district and state leaders experience the Panorama brand at conferences, customer events, summits, and webinars. The manager will be responsible for the end-to-end development of event content, from initial concept to final presentation, including keynote presentations, roundtable panels, session abstracts, and speaker prep materials. The goal is to deliver first-class, valuable event content that addresses the priorities of education leaders, highlights customer stories, and positions Panorama as a trusted partner. This position requires a strategic content manager with a strong perspective on what K-12 leaders need to hear, capable of translating Panorama's thought leadership into fresh, relevant, and forward-thinking event programming, while maintaining high content quality and building scalable systems for a high-volume event strategy.

Requirements

• 5+ years of experience in event content development, content marketing, or a related field
• Deep familiarity with K-12 education
• Exceptional writing and editing skills, with a portfolio that demonstrates polished presentation content across formats (webinars, workshops, executive keynotes, conference sessions)
• A strong point of view on storytelling and the ability to craft clear, compelling narratives that resonate with education leaders and educators
• Strong visual storytelling instincts, with experience shaping slide design and partnering with designers to create clean, impactful presentations
• Experience sourcing, preparing, and managing internal and external speakers, including customers
• Comfortable working directly with senior leaders and executives with strong presence and professional judgment
• Receptive to feedback and able to iterate quickly; you take direction well, incorporate input without ego, and produce stronger work because of it
• Outstanding organization and project management skills; experience managing multiple content workstreams, deadlines, and stakeholders in a fast-moving environment
• Familiar with and actively using AI tools to support content and presentation development
• Strategic mindset with the ability to connect content decisions to brand awareness, pipeline, and revenue goals
• Track record of effective cross-functional collaboration

Nice To Haves

• experience working in education at the school, district, or state level strongly preferred

Responsibilities

• Own the content development and execution for Panorama’s events across industry conferences, customer meet-ups, virtual events/webinars, as well as for other thought leadership content and presentation opportunities, ensuring alignment with brand, pipeline, and revenue goals
• Develop high-quality presentation content and keynotes that advance Panorama’s priorities, campaigns, and thought leadership strategy
• Manage conference speaking proposals, including developing session titles, abstracts, learning objectives, and supporting materials
• Tailor content strategy to the specific audience at each conference or event—recognizing, for example, that what resonates with a room of superintendents and state chiefs differs meaningfully from what lands with district curriculum leaders
• Identify, build, and maintain a strong pipeline of internal speakers and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coaching
• Work hand-in-hand with the Event Marketing team to coordinate on speaking submissions and presentations, timelines, and event logistics—developing shared rhythms and staying ahead of the events calendar
• Partner with Product Marketing, Customer Marketing, and customer-facing teams to source stories and customer narratives, and align content to broader marketing objectives and/or product launches
• Partner closely with executives, senior subject matter experts, and customers to develop and shape ideas, translating their expertise into polished, engaging event content
• Establish scalable event content templates and best practices to drive efficiency and strengthen consistency across events
• Develop streamlined processes and SLAs for content development, review cycles, and approvals to create clarity for stakeholders and protect quality at every stage
• Uphold high standards for narrative cohesion, audience relevance, and visual quality
• Evaluate event content performance and gather feedback to continuously improve programming

Benefits

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees