Senior Manager, Content Strategy
About The Position
Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life. We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us! CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.
Requirements
- 6+ years of experience specifically in content strategy, information architecture, or content operations within a DTC/B2C environment.
- At least 1–2 years managing direct reports or contractors.
- Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels.
- Strong stakeholder management skills. You know how to sit with Product, CX, and AEO/SEO leaders, understand their needs, and integrate them into a singular roadmap.
- An open and experimental mindset toward generative AI. You don’t need to be an engineer, but you are eager to collaborate with tech partners to pilot AI tools for content planning, asset mapping, and workflow automation.
- A strong understanding of customer journey mapping, content management systems (CMS), and how content architecture impacts SEO and user experience.
Responsibilities
- Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals, serving as the executive stakeholder and strategic owner of our brand podcast.
- Establish, maintain, and socialize a centralized master content calendar to ensure cross-functional visibility, eliminate silos, and align content rollouts with major product launches and marketing campaigns.
- Drive multi-format content production across written, video, and audio channels, with a strategic focus on expanding the video content library while occasionally pitching and producing original pieces.
- Design frameworks that outline how a single core content asset (e.g., a major video or guide) should be broken down into modular pieces for various marketing channels.
- Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution.
- Mentor and lead a small, agile team of internal content writers and occasional external contractors.
- Partner with the AI engineering experts to architect and implement efficiency frameworks (e.g., prompt templates, co-pilots, automated workflows) that empower content creators to efficiently scale localization, formatting variations, and distribution copies.
- Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns that drive awareness and conversion.
- Partner with the SEO/AEO team to implement best practices that maximize organic visibility, search rankings, and long-tail traffic.
- Define, maintain, and evolve our consumer-facing brand voice and style guide, ensuring consistency across all platforms and campaigns.
- Monitor, analyze, and report on content performance KPIs (e.g., traffic, engagement, retention, and conversion rates)
Benefits
- Competitive Compensation & Total Rewards Incentives
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
- Caregiver and Mental Health Support Services
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
