Sr. Manager, Commercial Marketing, Coronary, North America

Teleflex•Maple Grove, MN

43d•$175,000 - $190,000

About The Position

The Sr. Coronary Commercial Marketing Manager leads North America commercial marketing strategy and execution for products in Teleflex’s Interventional Coronary portfolio. The role leads and develops a team of marketing professionals, translating customer, clinical, competitive, and market insights into strategies that support portfolio growth, product adoption, and market development. The position provides strategic direction across commercialization, go-to-market strategy, product launches, lifecycle management, positioning, sales enablement, and customer engagement. It partners closely with Sales and cross-functional leaders, contributes to the annual North America portfolio marketing plan and broader Coronary business strategy, and represents North America customer and market requirements in collaboration with Global/Upstream Marketing. The role manages a team of five and requires customer and field engagement, including travel of up to 50%. The stated work environment is office/professional.

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, Healthcare, or a related discipline.
At least 8 years of relevant professional experience in product marketing, product management, commercial strategy, sales, or related commercial functions.
At least 5 years of medical device or healthcare industry experience.
At least 3 years of demonstrated people-management experience, including responsibility for performance management, coaching, development, and talent decisions.
Demonstrated people leadership and talent-development capabilities, including setting expectations, coaching and providing feedback, holding individuals accountable, and building high-performing teams.
Strong understanding of downstream product marketing, including segmentation, targeting, positioning, value proposition development, go-to-market strategy, pricing, launch planning, market development, sales enablement, lifecycle management, and portfolio management.
Strong clinical aptitude and ability to understand complex medical technologies, procedures, clinical evidence, treatment pathways, physician decision-making, and customer needs.
Strong understanding of medical-device commercialization in a regulated environment and effective partnership with Regulatory, Legal, Medical/Clinical, Quality, and Compliance stakeholders.
Change-management capability and demonstrated ability to lead teams and stakeholders through changing priorities, organizational change, and complex commercial challenges.
Excellent written, verbal, and presentation skills, including communicating complex clinical, strategic, and financial concepts to customers, field organizations, cross-functional partners, and executive leadership.
High initiative, accountability, executive presence, independent thinking, and sound business judgment.
Proficiency with Microsoft Excel, PowerPoint, and Word.
Ability to travel up to 50%.

Nice To Haves

MBA or another advanced degree.
Relevant commercial experience within the medical device industry.
Experience in Interventional Cardiology, coronary intervention, structural heart, peripheral intervention, electrophysiology, or another high-acuity medical device specialty.
Experience with CRM, market analytics, business intelligence, and digital marketing platforms.

Responsibilities

Lead, develop, coach, and manage five marketing professionals, setting objectives, priorities, accountability, and performance expectations while supporting capability-building and career development.
Provide strategic direction and oversight for North America commercialization and go-to-market strategies across assigned Coronary products, portfolio segments, and initiatives.
Set team priorities and allocate resources across products, launches, market-development programs, and other commercial initiatives according to business impact and strategic importance.
Lead development of market segmentation, customer targeting, positioning, messaging, value propositions, pricing strategies, and adoption strategies informed by customer insights, market dynamics, and business priorities.
Serve as a commercial and market subject matter expert for the Coronary portfolio, maintaining understanding of products, procedures, clinical applications, competitive technologies, treatment trends, and customer needs.
Partner with North America Sales leadership on sales enablement and field activation, including training, competitive selling tools, objection handling, customer targeting, account strategies, and product-adoption initiatives.
Ensure the marketing team maintains field and customer presence through customer visits, field travel, physician meetings, advisory boards, industry conferences, and other market-facing activities.
Partner with Global/Upstream Marketing to represent North America customer and market requirements and provide commercial input into portfolio strategy, product development, evidence-generation priorities, lifecycle planning, and future innovation.
Build a high-performing marketing organization by establishing processes, expectations, operating rhythms, and standards for strategic planning and commercial execution.
Identify and lead opportunities to improve marketing processes, commercial capabilities, organizational effectiveness, and execution speed.