Sr Manager, Affiliate

T-Mobile•Overland Park, WA

1d•Onsite

About The Position

This role leads the tactical deployment of paid search campaigns across multiple business lines to support marketing objectives. It directs the execution and optimization of paid search strategies following industry guidelines and data-driven insights. The role differentiates itself by leading cross-functional collaboration and implementing test and learn methodologies across business units. Success is measured by the effectiveness and innovation of paid search programs in achieving performance targets. The work enhances organizational marketing impact and competitive positioning through improved paid search operations.

Requirements

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
7-10 years - Paid Search Strategy, Planning and Activation
2-4 years - People Management
2-4 years - Program Management
Proven ability to lead team and clearly articulate strategies, priorities and timelines while gaining team consensus and followership.
Ability to cultivate talent and develop junior team members. (Required)
Strong organizational skills across search tactics, including structural and targeting improvements (geo, demographic, day-parting, keyword and URL).
Deep understanding of paid search AdTech infrastructure including: Bid Management, Tagging & Tracking, AdServing and Analytics Platforms as well as Search Engine Structure (AdWords & Bing Ads).
Demonstrated ability to plan and implement split (A/B), match market and other paid search testing methodologies. (Required)
Demonstrated ability to interpret performance data to articulate changes in KPI measurements and corresponding optimization as part of attribution outputs, which would improve media effectiveness and/or cost efficiency.
Ability to understand and identify correlational patterns in digital media from aggregate data sources, trends, and studies.
Deep understanding of media attribution methodologies such as regression modeling, multi-touch & last touch attribution and their efficacy in evaluating paid search performance. (Required)
Demonstrated ability to build and foster relationships with key cross-functional and 3rd party platform/media partners. (Required)
At least 18 years of age
Legally authorized to work in the United States

Nice To Haves

Acceptable areas of study include Marketing, Business or related field (Preferred)

Responsibilities

Manages and optimize paid search campaigns across all business lines to achieve marketing performance goals
Lead collaboration with measurement, reporting, analytics, tagging, tracking, and creative teams to ensure guideline execution
Develop and implement test and learn methodologies to drive continuous improvement in paid search strategies
Monitor industry trends and incorporate innovations to maintain competitive advantage in paid search
Also responsible for other duties/projects as assigned by business management as needed