Sr. Manager, Affiliate Marketing

Macy's•New York, NY

1d•Hybrid

About The Position

Macy's is seeking an experienced Affiliate Marketer to join the team in this pivotal Senior Manager role on the Affiliate team. This individual will be instrumental in partnering with our agency team to drive Macy’s affiliate marketing strategy, optimizations and delivering measurable results through data-driven directional analysis and performance.

Requirements

5-7 years Affiliate Marketing experience (CPA, CPL, CPI) across omni channels inclusive of digital and traditional marketing channels
Demonstrated experience managing and mentoring team members to drive performance and professional development
Strong analytical skills with proven ability to translate data into actionable insights
Proficiency with affiliate networks and platforms (Commission Junction, Rakuten, Impact, etc.)
Excellent project management skills with ability to handle multiple priorities
Strong negotiating skills & established relationships with top publishers within the Affiliate eco-system
Experience managing budgets and forecasting performance
Data-driven team player, with strong analytical skills.
This candidate should be encouraged by user behavior, strategically aligned to industry standards, and driven by the data.
The first question this individual should ask is “what does the data say” and possess the skills to source and deliver the answer.
Experience with managing programs in CJ and Rakuten.
Familiarity with influencer marketing strategies.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
Able to work a flexible schedule based on department and company needs.

Nice To Haves

Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.

Responsibilities

Develop and execute innovative affiliate marketing strategies aligned with Macy's overall business objectives
Manage and optimize relationships with affiliate partners to maximize program performance
Analyze complex data sets to identify trends, opportunities, and actionable insights
Lead performance tracking and reporting, including ROI analysis across affiliate channels
Manage, coach, and work closely with our agency partners and other channel leads
Provide clear insight and direction for Sr. Leadership delivery
Knowledge and experienced cross-channel strategy (SEO/SEM, Display, Influencer etc.) and cross-channel user behavior
Collaborate with cross-functional teams including merchandising, e-commerce, and marketing to ensure cohesive promotional strategies
Monitor competitive landscape and identify new partnership opportunities
Implement testing strategies to continuously improve program performance
Manage affiliate marketing budget and forecast performance
Present performance metrics and strategic recommendations to leadership
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement