Affiliate Marketing Manager

Endy•Toronto, ON

4h•Hybrid

About The Position

Endy is looking for a data-driven and competitive Affiliate Marketing Manager to lead the strategy and execution of our partnership program across Canada and the United States. Reporting directly to the VP of Growth & Ecommerce, you will own one of Endy’s most critical acquisition channels, serving as the bridge between our brand and the publishers who influence purchasing decisions. This is a performance marketing role first and a relationship management role second. In the mattress and sleep category, third-party validation is everything. Customers do their research, and we need to be where they are looking. In this role, you won’t just be managing a platform; you will be managing high-stakes relationships, optimizing a significant budget, and ensuring Endy maintains its share of voice in a fiercely competitive market. You will blend partnership management with a strong performance marketing mindset, using data, attribution analysis, testing, and channel optimization to drive efficient customer acquisition and sustainable growth. If you are a negotiator at heart who loves digging into data to find the next win, we want to hear from you.

Requirements

3+ years of dedicated experience in affiliate marketing across Canada and the United States, ideally within a high-growth DTC or e-commerce environment.
Experience with major players (publishers, networks, sub-networks) and understanding of the affiliate ecosystem.
Highly analytical and comfortable working with large datasets, attribution models, and channel performance metrics.
Understanding of acquisition economics and ability to translate clicks, conversions, and customer behavior into actionable growth opportunities.
Comfortable negotiating for premium placements and CPA rates.
Hands-on experience managing affiliate platforms (e.g., Impact).
Experience interpreting attribution data.
Experience working with analytics tools such as GA4.
Understanding of tracking, conversion flows, and performance measurement across acquisition channels.
Understanding that Affiliate doesn't live in a silo.
Ability to partner with SEO, PR, and Content teams to maximize reach.
Forward-looking understanding of how affiliate content influences AI-driven search and GEO.
Resilient and competitive mindset.
Proactive about monitoring competitors.
Constantly looking for the "next big win" to steal market share.

Responsibilities

Execute and refine the affiliate strategy across Canada and the United States, managing commission structures, budgets, and performance targets to drive sustainable, incremental growth.
Identify, recruit, and negotiate with top-tier publishers, review sites, and strategic partners; secure premium placements that expand reach and strengthen competitive positioning.
Optimize the active partner mix in a crowded, competitive category using performance insights and testing to improve revenue efficiency, conversion rates, and partner quality over time.
Manage weekly reporting, forecasting, and performance analysis across the affiliate channel; leverage attribution data, testing, and cross-channel insights to optimize spend, improve acquisition efficiency, and measure incrementality against Paid Search and other acquisition channels.
Oversee platform operations and tracking accuracy, managing commission validation and upholding brand standards to prevent fraud and ensure all partner content is compliant.
Partner closely with SEO, Paid Search, Content, PR, and Growth teams to align affiliate strategy with broader acquisition, search visibility, and conversion objectives.