Affiliate Marketing Manager

RingCentral•Belmont, CA

1d•Hybrid

About The Position

RingCentral is seeking an Affiliate Marketing Manager to build and scale its global affiliate program into a high-performance, pipeline-generating channel. As a senior leader on the Demand Generation team, this role will own the end-to-end affiliate strategy, including partner recruitment, program design, compliance, attribution, and performance analytics. The manager will develop and manage relationships with affiliate networks, publishers, content partners, and technology alliances, while collaborating with various internal teams to ensure program integrity and scale. This position is ideal for a data-driven relationship builder who understands enterprise-grade compliance and can translate partner ecosystems into measurable revenue impact.

Requirements

7+ years of digital marketing experience with at least 4+ years in affiliate or partner marketing, either agency or in-house.
Proven track record of building and scaling affiliate programs from early stage to meaningful revenue contribution in a B2B or SaaS environment.
Strong data analytics acumen: Ability to extract insights from large datasets, build performance dashboards, and translate data into clear optimization decisions.
Proficiency with tools such as Tableau, Excel, SFDC, or equivalent.
Deep knowledge of affiliate tracking platforms (e.g., Impact, CJ Affiliate, PartnerStack, ShareASale) including attribution models, postback implementation, and fraud prevention mechanisms.
Cross-functional relationship management: Demonstrated ability to build trusted partnerships with Privacy, Security, Legal, Analytics, and Finance teams and navigate enterprise compliance requirements.
Experience managing large program budgets and delivering measurable pipeline ROI.
Strong partner relationship skills: Proven ability to recruit, negotiate with, and retain high-quality affiliate partners across multiple verticals.
Excellent communication skills with the ability to present program strategy and results to senior leadership clearly and persuasively.
Test-and-learn mindset with a track record of running structured experiments and applying learnings at scale.

Nice To Haves

Experience operating affiliate programs with nine-digit associated GMV or budget responsibility.
Familiarity with programmatic and ABM platforms (e.g., 6Sense, DemandBase) as part of a broader demand gen ecosystem.
Working knowledge of privacy regulations (GDPR, CCPA) and how they impact affiliate tracking, data sharing, and partner agreements.
Hands-on experience with CRO, landing page optimization, and full-funnel conversion improvement.
Experience integrating affiliate performance data with CRM systems (Salesforce) and marketing attribution platforms.
Familiarity with partner enablement tools, partner portals, and co-marketing execution at scale.
AI tool proficiency—hands-on examples of using AI to improve daily marketing workflows and program outcomes.
Bachelor's degree in Marketing, Business, Analytics, or equivalent work experience.

Responsibilities

Own the affiliate program strategy end-to-end: Define program structure, commission tiers, incentive models, attribution windows, and payout policies to maximize partner performance and pipeline quality.
Recruit and grow a diverse partner ecosystem: Identify, pitch, onboard, and manage affiliates across networks, content publishers, review sites, industry influencers, and technology alliance partners.
Build and enforce program guardrails: Establish clear compliance standards, brand safety policies, fraud prevention measures, and partner codes of conduct in collaboration with Privacy, Security, and Legal teams.
Drive data-driven optimization: Own core performance metrics including CAC, LTV, ROI, conversion rate, and pipeline contribution. Use analytics to identify growth levers and optimize partner-level performance continuously.
Manage attribution and tracking infrastructure: Partner with Analytics and Marketing Ops to maintain clean attribution, reliable tracking (UTMs, postbacks, pixel management), and accurate reporting across all affiliate activity.
Collaborate cross-functionally with internal stakeholders: Serve as the primary liaison between Affiliate Marketing and teams including Privacy, Security Compliance, Analytics, Finance, Brand, and Product Marketing to ensure alignment and program integrity.
Lead co-marketing and partner enablement: Develop joint go-to-market campaigns, partner onboarding materials, messaging playbooks, and co-branded assets that help affiliates convert more effectively.
Manage budgets, forecasting, and executive reporting: Track spend pacing, forecast pipeline contributions, and deliver clear, executive-level performance reports with actionable recommendations.
Conduct structured A/B testing and experimentation: Run creative, landing page, offer, and targeting experiments to continuously improve conversion rates and program efficiency.
Leverage AI tools to enhance program operations: Apply AI-powered platforms for partner discovery, fraud detection, performance forecasting, and workflow automation.

Benefits

Comprehensive medical, dental, vision, disability, life insurance
Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
401K match and ESPP
Paid time off and paid sick leave
Paid parental and pregnancy leave and new parent gift boxes
Family-forming benefits (IVF, Preservation, Adoption etc.)
Emergency backup care (Child/Adult/Pets)
Employee Assistance Program (EAP) with counseling sessions available 24/7
Free legal services that provide legal advice, document creation and estate planning
Employee bonus referral program
Student loan refinancing assistance
Employee perks and discounts program