Sr. Lifecycle Manager, Engagement

Little Sleepies

105d • $115,000 - $125,000 • Remote

About The Position

Little Sleepies is a rapidly growing company specializing in soft, durable, and thoughtfully designed products for families. They are known for their unique prints and custom-developed Lunaluxe® and Soluxe® fabrics, focusing on comfort and quality. The company is driven by innovation, care, creativity, and a passion for bringing joy and comfort to families worldwide. They are seeking individuals who resonate with their mission to join their team.

Requirements

• 6+ years in Lifecycle Marketing, CRM, or Growth, preferably within a fast-paced B2C e-commerce or D2C brand.
• Proven track record of building strategic roadmaps and learning agendas that drive measurable channel growth.
• Deep experience with major customer engagement platforms (like Klaviyo, Bloomreach, or Iterable) and a foundational grasp of data schemas and APIs.
• Comfort working with data scientists to productize machine learning models (e.g., propensity modeling or recommendation ranking).
• Expert-level knowledge of A/B testing and a love for translating complex data into actionable insights (SQL skills are a major plus!).
• Well-versed in email and SMS best practices and global regulations (GDPR, CCPA, TCPA, etc.).
• A proactive, detail-oriented self-starter who thrives in a collaborative environment and loves to innovate.

Responsibilities

• Own the strategic roadmap for all on-site and off-site acquisition methods, including pop-ups and lead-generation hooks.
• Lead the evolution of "always-on" programs like Welcome, Lead Conversion, and Abandon flows to ensure they are scalable, personalized, and high-converting.
• Identify and design opportunities across the user lifecycle to convert, engage, and delight families.
• Implement innovative and engaging methods of 0P data collection, gamification, AI, and predictive modeling to deliver a data-driven 1-to-1 experience.
• Leverage automation tools to optimize campaign segmentation, sequencing, and content delivery across the marketing calendar, ensuring efficient execution aligned with goals and brand voice.
• Maintain close partnerships with the Site/PMO, Paid Media, Merchandising, Brand, and the Retention & Loyalty manager to ensure a frictionless transition through the funnel.
• Provide accountability for performance, data and analysis, list health, hygiene, and inbox placement, ensuring data remains actionable and compliant.
• Operationalize a robust A/B and multivariate testing plan to improve engagement, conversion, and achieve goals.

Benefits

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Company discount
• Team building activities
• Company-issued computer
• Free pajamas & Play product when you join (and every year on your work anniversary!)
• Generous employee discount all year long

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed