Sr. Lead, Public Relations

Royal Caribbean Cruises Ltd•Miami, FL

5d•Onsite

About The Position

The Sr. Lead, PR & Communications works with the Director, Global PR, Communications & Content to develop and execute Silversea’s strategic communications and public relations strategies, with an emphasis on building PR in international markets. The role supports brand awareness and affinity globally and in the US, UK, EMEA, AUS/NZ, and APAC, and partners with the Manager, Strategic Web Content on editorial direction and blog content for Discover by Silversea. This is a full-time, onsite position based in Miami, Florida, reporting to the Director, Global PR, Communications & Content. The position serves as a senior communications contributor and subject-matter expert, advising leadership on brand reputation, narrative, positioning, and media strategy. It works closely with global and regional teams, agencies, content partners, and Royal Caribbean Group’s Corporate Communications team to align communications with business priorities, maintain consistent messaging, manage agency and content relationships, and improve PR and content performance.

Requirements

Bachelor’s degree in communications or a related field.
7+ years of experience in PR, communications, content, or similar roles, including experience supporting media relations in international markets.
Proven track record securing earned media coverage and managing complex press relationships with journalists across multiple regions.
Strong editorial instincts and experience supporting content strategy or a blog using a newsroom mentality.
Excellent writing, editing, and storytelling skills.
Experience managing agencies, freelancers, contractors, and junior team members.
Highly organized and self-motivated, with the ability to work with minimal direction.
Ability to set priorities, handle multiple tasks simultaneously, and manage time effectively to meet tight deadlines.
Ability to maintain confidentiality and exercise tact and diplomacy with people at all levels of the company and external contacts.
Proficiency with Word, Excel, and PowerPoint.
Must be legally authorized to work in the position’s location; immigration or work-visa sponsorship is not available now or in the future.

Responsibilities

Support the development and management of global PR and communications strategies and tactics that support Silversea’s marketing strategy.
Support North America media strategy, including media relations, familiarization trips, and ongoing storytelling efforts in key U.S. designated market areas.
Support core global markets with the development and execution of regionalized and localized PR strategy and editorial calendar efforts.
Adapt global PR strategy to regional goals and priorities in the UK, EMEA, AUS/NZ, and APAC.
Collaborate with PR agencies in the US, UK, DACH, EMEA, Spain, AUS/NZ, and APAC to maximize product publicity and promotion, and partner with global teams and agencies to localize efforts.
Build and maintain relationships with journalists, opinion influencers, media outlets, regional PR agencies, and partners.
Develop and execute proactive media relations strategies and prepare media materials, including press releases, press notes, media briefings, executive talking points, and internal communications.
Partner with Royal Caribbean Group’s Corporate Communications team on crisis and issues management.
Use data and analytics to optimize PR and communications efforts.
Partner with regional leadership teams to align communications strategies with in-market business priorities.
Track, measure, and report monthly earned media performance.
Lead and manage PR agency and content partnership relationships, including budget management.
Support the strategy and maintenance of the press center, including evolving content and assets for media.
Support the strategy and maintenance of the editorial calendar, including press familiarization budget integration, travel and onboard logistics, and timely newsjacking and trendjacking opportunities.
Write and review communications to ensure clarity, consistency, and alignment with the Silversea brand voice.
Respond to media inquiries and assist with fact-checking under tight deadlines.
Lead planning and coordination of media relations events in key markets, including port press events, dinners, conferences, and media activations.
Coordinate briefing toolkits for special events and communications involving media and VIPs.
Develop, maintain, and optimize the brand’s media database.
Lead the visiting journalist familiarization program.
Support the global PR team as needed and perform other duties as necessary.
Partner with content agencies and the Manager, Strategic Web Content to build and manage the Discover by Silversea editorial calendar, balancing brand storytelling, SEO/GEO and discoverability objectives, and timely inspirational news content.
Direct content partners and writers to ensure quality, tone, accuracy, and brand alignment.
Identify content opportunities that support brand narrative objectives across PR, paid media, and other channels, ensuring content and communications work together to maximize investment and impact.
Monitor content performance and refine content strategy.
Influence internal and external team members and partners in support of regional business objectives.
Partner with brand, marketing, and regional leadership to maintain consistent global messaging and brand narrative.
Advise leadership on brand reputation, narrative, positioning, and media strategy.
Manage budgets, vendors, and agency relationships as needed.