Public Relations Associate

Mintel•Chicago, IL

6d•Hybrid

About The Position

Mintel is seeking a creative, organized, and driven Public Relations Associate to join its global marketing team and help raise awareness of the Mintel brand among leading press across the US, Canada, and Latin America. The role helps implement media relations, social media, and content marketing strategies across these regions and contributes to global PR, communications, and marketing initiatives. The ideal candidate has strong writing and communication skills, experience in public relations or a related communications role, and is comfortable working independently and collaboratively in a flexible, somewhat fast-paced environment. The position is hybrid and based in Chicago, with at least three days per week in the Mintel Chicago office. The Associate reports directly to the Public Relations Manager, Americas.

Requirements

At least 1 year of full-time work experience in public relations or a related communications role.
Exceptional verbal and written communication skills, with the ability to adapt communication style to internal and external partners.
Strong writing ability, including the ability to develop compelling stories about evolving consumer trends and create engaging content.
Ability to work autonomously, take initiative, solve problems, identify opportunities, and prioritize multiple projects.
Collaborative approach and ability to build internal relationships across teams.
Experience with Google Workspace apps and Microsoft Office Suite.
A firm grasp of social media management tools and platforms.
Ability to work from the Mintel Chicago office at least three days per week.

Nice To Haves

Experience working in the CPG industry and/or in an agency setting.
Experience with PR tools and services such as SproutSocial, Cision, PR Newswire, and Muckrack.

Responsibilities

Grow awareness of Mintel and its thought leaders across the US, Canada, and Latin America, including assisting with speaking engagements and the Little Conversation podcast.
Manage, maintain, and develop media relationships through proactive and reactive communications; identify relevant publications and journalists; and maintain an organized, up-to-date media database using PR software and services.
Respond to and coordinate incoming media requests as the journalists’ first point of contact, working across the wider PR team.
Identify timely pitch topics based on data and insights, and develop creative opportunities and PR campaigns to promote Mintel, its products, and its data.
Write communications that position Mintel’s products and services, including press releases, pitches, and blog content, drawing on Mintel content.
Coach Mintel analysts on effective media interactions through individual coaching, group development sessions, and external expert-led training.
Collaborate with global PR colleagues to maintain consistent messaging and help maintain relationships with Mintel Marketing, Research, Commercial, Product, and Senior Leadership teams.
Monitor KPIs and goals and report on PR activity outcomes, focusing on awareness and return on investment.