Public Relations Associate

Mintel•Chicago, IL

8d•$41,000 - $51,000•Hybrid

About The Position

Mintel is seeking a creative, organized, driven PR Associate with strong writing skills to join its global marketing team. The role helps implement media relations, social media, and content marketing strategies and raise awareness of the Mintel brand among leading press across the US, Canada, and Latin America. The Associate contributes to global PR, communications, and marketing initiatives, working independently and collaboratively in a flexible, engaging, and somewhat fast-paced environment. The ideal candidate has experience in public relations or related communications, preferably in the CPG industry and/or an agency setting, and is comfortable working with a hybrid team. This is a hybrid position based in Chicago, with a requirement to work from the Mintel Chicago office at least three days per week. The role reports directly to the Public Relations Manager, Americas.

Requirements

At least one year of full-time work experience in public relations or a related communications role is ideally sought.
Exceptional verbal and written communication skills, including the ability to adapt communication style to internal and external partners and present confidently.
Strong writing ability to create compelling stories about evolving consumer trends and content that engages and inspires audiences.
Ability to work autonomously and collaboratively, take initiative, and manage and prioritize multiple projects.
Experience with Google Workspace apps and Microsoft Office Suite.
A firm grasp of social media management tools and platforms.

Nice To Haves

Experience working in the CPG industry and/or in an agency setting.
Experience with tools such as SproutSocial, Cision, PR Newswire, or Muckrack.

Responsibilities

Grow Mintel’s brand awareness and media profile, including that of its thought leaders, across the US, Canada, and Latin America; assist with speaking engagements and Mintel’s Little Conversation podcast.
Manage, maintain, and grow media relationships through proactive and reactive communications; identify key publications and journalists, and maintain an organized, up-to-date media database using PR software and services.
Serve as a first point of contact for journalists and respond to and coordinate incoming media requests across the PR team.
Identify pitch topics based on data and insights, and develop creative PR campaign opportunities to promote the business, its products, and its data.
Write communications that position Mintel’s products and services, including press releases, pitches, and blog content, using Mintel’s content.
Support Mintel analysts with effective media interactions through individual coaching, group development sessions, and external expert-led training seminars.
Work with global PR team members to maintain consistent messaging and help maintain relationships with Marketing, Research, Commercial, Product, and Senior Leadership teams.
Monitor KPIs and goals and report on PR activity results, focusing on awareness and ROI.