Public Relations Specialist

WECU • Bellingham, WA

7d • $29 - $40

About The Position

WECU is seeking a Public Relations Specialist to join its Public Relations department in Bellingham, Washington. The role broadly supports WECU’s marketing efforts by promoting the credit union’s products, services, and brand presence in the communities it serves.

The specialist supports community and member events, social media and public relations strategies, and the production and publication of digital content. The role creates content for WECU’s social channels and promotional and editorial calendars, monitors and engages with online audiences, and represents the WECU brand at company-sponsored events. The position also maintains the marketing team’s supplies and equipment and follows WECU policies and applicable laws and regulations.

The salary range is $28.56 to $40.32 per hour. WECU is a not-for-profit financial cooperative headquartered in Bellingham, Washington, with over 160,000 members and over $3 billion in assets. Its mission is to make a meaningful difference in members’ lives and to serve members and staff with honesty and integrity. WECU describes itself as socially responsible and committed to diversity and inclusion, and participates in the federal E-Verify program.

Requirements

• Fluency in marketing, advertising, and communications best practices.
• Understanding of the digital ecosystem and its role in a contemporary, integrated member experience.
• Clear communication skills.
• Accurate writing skills, including composition, grammar, spelling, and punctuation.
• Ability to represent WECU in a positive, professional manner in person, on the telephone, and in written correspondence.

Nice To Haves

• Formal education in marketing or advertising with an emphasis in communications, or equivalent professional experience.
• Technical knowledge and experience with social media platforms, video editing, photo editing, graphic design, and copywriting.

Responsibilities

• Assist in executing, tracking, and reporting on an event schedule that includes community event sponsorships and member events.
• Assist with producing, editing, and posting photos, audio files, articles, and videos.
• Assist in executing WECU’s social media strategy.
• Assist in executing WECU’s public relations strategy, including potentially crafting and distributing press releases, submitting the credit union and senior leaders for awards, and pitching senior leaders as speakers at community and trade events.
• Maintain the marketing team’s supplies and equipment.
• Write and create content for the credit union’s social media channels, including daily posts and responses.
• Write and create content based on the credit union’s promotional and editorial calendars.
• Track social conversations and comments and respond or engage appropriately.
• Plan, create, schedule, organize, edit, and publish social media content for company pages, including Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn.
• Recommend innovative ways to use social platforms and digital content to tell stories, interact, build community, and drive engagement and traffic.
• Represent the WECU brand and convey a positive brand image at company-sponsored events.
• Follow WECU policies and applicable laws and regulations.
• Perform other duties as assigned and assist others with tasks and work assignments as needed.

Benefits

• Medical, dental, and vision benefits, with employee coverage premiums paid in full.
• 401(k) retirement plan with an 8% annual contribution from WECU.
• Bonus plan.
• Two or more weeks of vacation.
• Up to 11 paid holidays.
• Paid life and disability insurance.
• Annual wellness benefit.
• Loan discounts.
• Professional development.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed