Sr Integrated Marketing Manager - Cross Functional Content Strategy
About The Position
This role is essential for developing and executing integrated marketing strategies that support commercial and brand objectives across multiple channels. It involves managing comprehensive marketing plans that leverage paid, owned, and earned media to align with company priorities. The role requires collaboration with commercial, operations, media, and analytics teams to orchestrate complex marketing initiatives effectively. Success is measured by the ability to deliver marketing programs on time, within budget, and that meet performance and brand goals. The work impacts the organization by ensuring consistent execution of targeted marketing programs that enhance product experience and support digital transformation efforts.
Requirements
- Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
- Digital Marketing: Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
- Consumer Insights: Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
- #LI-Corporate
- At least 18 years of age
- Legally authorized to work in the United States
Nice To Haves
- 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred)
- 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)
- Leadership: Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)
Responsibilities
- Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
- Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
- Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
- Partner with creative teams and agencies to develop communications and collateral that meet campaign objectives
- Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance
- Also responsible for other duties/projects as assigned by business management as needed
Benefits
- Competitive base salary and compensation package
- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Access to free, year-round money coaches
- Medical, dental and vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
