Sr Integrated Marketing Manager - Campaign Strategy
About The Position
As a Senior Integrated Marketing Manager, you will be responsible for developing and operationalizing an integrated content strategy for T‑Mobile for Business that optimizes performance across segments and channels while improving collaboration and workflow efficiency. The position leads cross‑functional content strategy to align messaging, timing, and channel execution to business priorities. The role partners closely with segment marketing (inclusive of the EBC), integrated messaging, and content operations teams to translate strategy into actionable plans. Success is measured by improved and optimized content effectiveness, operational clarity, and performance against defined segment and channel goals. This role exists to ensure T‑Mobile for Business delivers cohesive, high‑impact content that supports growth and brand objectives.
Requirements
- Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
- Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
- Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
- Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Nice To Haves
- 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2B brands (Preferred)
- 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)
Responsibilities
- Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
- Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
- Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
- Partner with creative teams and agencies to develop communications and collateral that meet campaign objectives
- Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance
- Also responsible for other duties/projects as assigned by business management as needed
Benefits
- Competitive base salary and compensation package
- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Access to free, year-round money coaches
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
