Sr Integrated Marketing Manager - Cross Functional Content Strategy

T-Mobile•Overland Park, KS

1d•Hybrid

About The Position

As a Senior Integrated Marketing Manager, you will be responsible for developing and operationalizing an integrated content strategy for T-Mobile for Business that optimizes performance across segments and channels while improving collaboration and workflow efficiency. The position leads cross-functional content strategy to align messaging, timing, and channel execution to business priorities. The role partners closely with segment marketing (inclusive of the EBC), integrated messaging, and content operations teams to translate strategy into actionable plans. Success is measured by improved and optimized content effectiveness, operational clarity, and performance against defined segment and channel goals. This role exists to ensure T-Mobile for Business delivers cohesive, high-impact content that supports growth and brand objectives.

Requirements

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
Digital Marketing - Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Requiired)
Integrated & Digital Marketing - Strong understanding of digital and integrated marketing channels, including web, paid media, social, and content performance measurement (Required)
Content Strategy & Planning - Ability to structure and manage cross-functional content strategies that align messaging, channels, and timing (Required)
Consumer Insights - Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
Analytics & Performance Measurement - Experience using data and insights to evaluate effectiveness and inform optimization (Required)
Leadership & Collaboration - Proven ability to lead through influence and partner across multiple teams and functions. (Required)
At least 18 years of age
Legally authorized to work in the United States

Nice To Haves

7-10 years Marketing experience in authoring and executing national integrated marketing strategies with recognized B2B brands (Preferred)
2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)

Responsibilities

Develop and finalize cross-functional content strategies aligned to T-Mobile for Business Integrated Marketing priorities across segments and channels.
Leverage a structured content planning system that improves visibility, consistency, and collaboration across marketing teams
Owns and authors marketing plan
Partner with segment marketing (inclusive of EBC), integrated messaging, and content operations teams to align priorities, workflows, and execution plans
Collaborate with creative teams, agencies, and internal stakeholders to ensure content is on-strategy, on-message, and optimized for channel use
Track and analyze content performance by segment and channel, translating insights into optimization recommendations
Also responsible for other Duties/Projects as assigned by business management as needed.