Sr. GTM Strategist - Enterprise ABX

CloudOne Digital•Atlanta, GA

About The Position

Reporting directly to the Director of Growth Marketing, the Senior GTM Strategist is responsible for operationalizing the overarching growth strategy across our enterprise tech stack. While the Director sets the high-level strategic direction and business objectives, the Strategist designs the specific frameworks, segment logic, and cross-functional playbooks required to execute that vision. You will act as the "connective tissue" between the Director’s strategy and the execution teams (Lifecycle, Content, and Ops). Your mission is to ensure that our investment in 6sense, ZoomInfo, Nooks, PathFactory, Salesforce, and HubSpot functions as a unified engine to generate and accelerate B2B pipeline. This job is for you if: You enjoy solving puzzles with clues, like an escape room. You don't see a spike in 6sense intent as a "lead"; you see it as a clue that needs to be solved by connecting the right stakeholder with the right content. You think in workflows and "if/then" statements in everyday life. You find yourself automating your own life and constantly looking for the most efficient path from A to B. You feel like the Sales team is an extension rather than another team. You understand that Marketing only wins if the Sales floor is winning. You view BDRs and AEs as your primary customers. You create personalized gifts for friends and family. You hate generic. You understand that in Enterprise sales, a deeply personal "hook" beats a high-volume blast every single time. You often predict the endings of movies. Your brain naturally maps out trajectories. You can see where a buyer is headed based on the trail of digital breadcrumbs they leave behind. You start things before you fully understand them. You have a bias for action. You’d rather design a pilot in 6Sense and optimize the strategy on the fly than wait for a "perfect" plan that never ships. Why join our mission: High-Stakes Complexity across Business Units: You won't just be solving for one product. You will architect distinct GTM strategies for our Enterprise B2B Ideal Client Profiles. Each has a unique buyer journey, different competitive landscapes, and specific intent signals. Direct Line to Leadership: Your work is the engine behind our revenue growth. The frameworks you design will be presented at the executive level. You will have a front-row seat to how a multi-BU enterprise scales, with your strategies as the focal point. Solve the "Unsolvable": You’ll be tasked with solving the "Dark Funnel" problem across diverse business units. When you succeed, you’ll have a blue-chip case study for your portfolio that proves you can orchestrate growth in complex, multi-product environments. Manage an Impactful Team: Your strategies will inform a team of execution experts in Lifecycle, Performance, and ABM. Your management skills will help them grow and drive more value.

Requirements

Account-Based Marketing (ABM): You know how to hunt accounts, not just fish for leads.
Personalization: You have designed dynamic experiences that pivot based on account identity.
Sales Enablement: You have a proven track record of increasing adoption among busy sellers.
Product Management: You have taken ideas from user story to launch for several stakeholders.
Predictive GTM Proficiency: Proven experience utilizing 6sense (or equivalent intent data) to drive measurable pipeline growth.
Systems Thinking: The ability to take a high-level strategy and break it down into the technical logic and process steps required for a team to execute it.
Technical Fluency: A "Strategist’s understanding" of revenue technology—knowing exactly what the tools are capable of to design valid frameworks.
Collaborative Leadership: Ability to work closely with Growth Team Leadership while effectively managing Lifecycle, Performance, and Content specialists.

Responsibilities

Operationalizing Predictive GTM (6sense, ZoomInfo, Nooks, Sales Navigator)
Strategic Translation: Translate Product Marketing's high-level ICP and market focus into specific, actionable 6sense segments and keyword universes.
Intent-to-Action Architecture: Design the systemic triggers that turn "Dark Funnel" signals into prioritized sales motions within Nooks and Sales Navigator to be built by the Marketing Technology Manager.
Committee Engagement Logic: Architect the multi-threaded engagement tracks that ensure we are influencing the correct personas (CFO, CTO, Ops) at the right time.
Lifecycle & Journey Frameworks (HubSpot)
Full Funnel Strategy: Develop the strategic logic for account-based lifecycle stages and manage Lifecycle Marketing Manager’s roadmap.
MQA & 6QA Governance: Establish and refine the qualification criteria for 6sense Qualified Accounts (6QAs), ensuring the sales team receives only high-intent, high-fit opportunities for prospecting.
Journey Mapping: Collaborate with Product Marketing and Lifecycle Marketing to map the "Ideal Buyer Journey," identifying where automated nurturing ends and high-touch sales intervention begins.
Content Experience Strategy (PathFactory)
Diagnostic Journey Mapping: Architect the PathFactory "Content Tracks" to reflect our Framework Sale methodology. You define the sequence of information; the Content Experience team manages the assets.
Intelligence-Driven Refinement: Analyze PathFactory consumption data to provide the Content Team insights on content performance, suggesting strategic pivots to address "Intent Gaps."
Personalization Logic: Define the rules for onsite personalization that allow our digital presence to shift dynamically based on account behavior and industry.
Sales Enablement & Cross-Functional Alignment
Sales-Marketing Bridge: Ensure the Sales organization is equipped to execute the GTM plays you’ve designed, focusing on the adoption of Sales Intelligence, Nooks and Sales Navigator.
Campaign Enablement: Define how we launch campaigns and inform Sales/CS teams along with Product and Lifecycle Marketing
Performance Synthesis: Monitor the "Intent Loop" performance and provide synthesized reporting on Pipeline Velocity, Account Penetration, and Stack ROI.