Sr. Growth Marketing Specialist, Lifecycle

Lower • Austin, TX

3d

About The Position

Through Lower and Movoto, we are creating a homeownership platform that helps customers throughout their entire journey—from finding a home, to financing it, to managing and unlocking the value of their home over time. As we continue to grow, one of our biggest opportunities is strengthening the long-term relationships we have with customers and homeowners. Lifecycle marketing plays a critical role in that vision. We are looking for a Senior Growth Marketing Specialist, Lifecycle to help build and scale lifecycle programs that create long-term customer relationships and drive measurable business growth. This role is ideal for someone who enjoys solving complex problems, working through ambiguity, and building scalable systems that improve customer engagement, conversion, and retention. This is an individual contributor role that combines data literacy, analytical thinking, experimentation, customer insights, and hands-on execution. This role reports to the EVP of Growth Marketing and works closely with leaders across Marketing, Analytics, Product, Sales, and Operations. For the right candidate, this is a rare opportunity to help build a lifecycle capability from the ground up and influence how customers engage with Lower and Movoto throughout their homeownership journey. Over time, the systems, programs, and experiences you help build will shape millions of customer interactions across our platform.

Requirements

• 3-6 years of experience in growth marketing, lifecycle marketing, CRM marketing, retention marketing, product growth, marketing analytics, customer analytics, revenue operations, or a related customer growth discipline.
• Strong analytical and problem-solving skills.
• Experience using data to identify opportunities and inform decision-making.
• Experience designing, executing, and evaluating experiments.
• Demonstrated ability to independently own projects and drive results.
• Strong communication and collaboration skills.
• Experience working cross-functionally with technical and non-technical stakeholders.

Nice To Haves

• Experience with customer segmentation, personalization, marketing automation, or customer engagement programs.
• Experience with customer engagement platforms such as Braze, Salesforce Marketing Cloud, Iterable, HubSpot, Customer.io, or similar tools.
• Experience in fintech, financial services, real estate, marketplaces, SaaS, or subscription-based businesses.
• Familiarity with SQL, BI tools, analytics platforms, or AI-assisted analytics workflows.
• Experience helping build new programs, processes, or capabilities from the ground up.

Responsibilities

• Understand Customers and Identify Growth Opportunities: Develop a deep understanding of customer behavior, motivations, and lifecycle opportunities across Lower and Movoto. Analyze customer, funnel, and business performance data to identify opportunities to improve engagement, conversion, retention, and revenue. Partner closely with Analytics, Product, Sales, and Marketing teams to translate customer insights into growth initiatives.
• Build Programs that Drive Business Impact: Design, launch, and optimize lifecycle programs across email, SMS, and other customer touchpoints. Develop audience segmentation, personalization, and targeting strategies. Build programs that help customers throughout the homeownership journey while driving measurable business outcomes.
• Lead Experimentation and Continuous Learning: Design and execute experiments to better understand customer behavior and improve lifecycle performance. Test messaging, offers, channels, audience definitions, timing, personalization approaches, and customer journeys.
• Build Scalable Systems and Processes: Help develop the systems, processes, and automation that enable lifecycle marketing to scale efficiently. Partner with technical teams to improve data quality, audience creation, measurement capabilities, and customer experiences.

Benefits

• Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed