Sr. Growth Marketing Manager, Paid Social

EarnIn•Mountain View, CA

3d•Hybrid

About The Position

As a Senior Growth Marketing Manager of Paid Social, you will play a critical role in driving acquisition by executing, testing, and optimizing marketing campaigns across paid social (Meta, TikTok, Reddit, Snap, etc.) and programmatic channels. You will work closely with cross-functional teams, including Analytics, Creative, and Product, to develop comprehensive tests and accelerate growth. You will also own and evolve our paid social AI workflows and insight reporting. The ideal candidate will have a strong understanding of mobile attribution and incrementality testing, and a track record of building robust experimentation roadmaps.

Requirements

4+ years of experience in growth marketing, with 7+ years of hands-on experience in B2C growth marketing for a mobile-first company.
Proven experience in executing and optimizing campaigns across Paid Social and Programmatic channels.
Strong analytical skills (incrementality testing, MMM, marginal CAC, etc.) with the ability to interpret data and make informed decisions to improve performance.
Deep experience with mobile attribution and MMPs.
Ability to balance strategic thinking with hands-on execution.
Collaborative mindset and ability to work across teams to align efforts and achieve shared goals.
Adept at presenting performance insights and strategies to cross-functional teams and senior leadership.
A proactive, self-driven attitude to constantly test ideas and build new processes.
A genuine interest in helping build a financial system that works for everyone.

Nice To Haves

Experience with creating agents/sub-agents is a strong plus.

Responsibilities

Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving incremental growth.
Develop, prioritize, and execute initiatives to drive new user acquisition, with a focus on creating structured measurement frameworks.
Oversee campaign execution, forecasts, and growth experiments in collaboration with cross-functional teams to meet efficiency and conversion targets for new product launches.
Work closely with Analytics, Creative, and Product teams to ensure alignment of marketing efforts with business goals and objectives.
Partner with Creative to develop and test ad concepts, maintain a structured creative learning agenda, and scale winning formats across channels.
Iterate on AI workflows to surface performance insights faster. Experience with creating agents/sub-agents is a strong plus.