Sr. Growth Marketing Manager - New Products

Samsara • San Francisco, CA

5h • Hybrid

About The Position

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that enables organizations dependent on physical operations to harness Internet of Things (IoT) data for actionable insights and operational improvement. Samsara aims to enhance the safety, efficiency, and sustainability of physical operations that power the global economy, including agriculture, construction, field services, transportation, and manufacturing. The Growth Marketing team is central to all marketing campaigns at Samsara. As a Sr. Growth Marketing Manager I for New Products, you will be responsible for designing and executing programs that generate and accelerate demand for Samsara's newest offerings among both prospects and customers. This role involves close collaboration with Sales, Product Marketing Management (PMM), Customer Success, and Digital teams to achieve measurable outcomes. You will join an entrepreneurial team characterized by high ownership, rapid iteration, and visible impact, contributing to the foundational processes, instrumentation, and learnings that will enable future team growth in scope and scale. This position is based in the US or Canada.

Requirements

• 5+ years in demand generation, growth marketing, or related B2B marketing roles.
• Experienced at leveraging AI and data analysis to optimize campaigns, build agentic workflows, and boost productivity.
• Proven track record in building multi-channel programs that drive qualified pipeline and revenue.
• Proficiency with marketing automation and CRM (Marketo or equivalent; Salesforce).
• Strong analytical rigor; skilled at experiment design, interpreting results, and turning insights into action.
• Excellent stakeholder management and executive-level communication.
• High ownership, bias to action, and accountability in fast-moving environments.
• BS/BA degree or equivalent experience.

Nice To Haves

• Blends analytical depth with creative execution; expert in B2B tech marketing and growth levers.
• Hands-on experience with SQL and/or Python (or equivalent) for analysis and experimentation.
• Background in management consulting, analytics, or similar problem-solving roles.
• Strong writing skills with experience creating content for emails, webinars, webpages, or blogs.
• Thrives in 0→1 environments; comfortable operating in a startup-within-an-enterprise context.
• Experience with Databricks (or similar data platforms) and advanced Salesforce usage.

Responsibilities

• Own the demand generation strategy for new offerings and support the business in hitting key commercial milestones.
• Drive pipeline and revenue by designing and launching multi-channel campaigns across email, webinars, direct mail and more, with clear hypotheses and measurable outcomes.
• Partner with Sales, PMM, Customer Success, and channel owners to plan and execute integrated motions across the customer lifecycle.
• Pilot and scale new motions/channels to unlock efficient growth, using insights from data analysis to inform our experimentation strategy.
• Define test plans, instrumentation, and reporting cadences to create best-in-class prospect and customer experiences.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Benefits

• Above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company.
• Meaningfully differentiate pay for top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
• Flexible, employee-led remote model.
• Professional development stipend.
• Comprehensive health plans.
• Parental leave plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior