Sr Field Marketing Manager For Private Bank West

Citizens Bank • Los Angeles, CA

4d • $175,000 - $213,000 • Hybrid

About The Position

Citizens is hiring a senior field marketing leader to build and scale Private Bank and Private Wealth marketing across Southern California. This is the first dedicated field marketing role for the region and is intended to create a repeatable operating model for future high-growth markets. The role translates national strategy into local marketing plans and activations, supporting growth among high-net-worth and ultra-high-net-worth clients and helping establish Citizens as a leading private banking and wealth brand on the West Coast.

The manager will work with relationship managers, private wealth advisors, Private Bank Office leaders, regional executives, and central marketing teams. The role spans market strategy and hands-on execution, including local go-to-market planning, brand and content activation, sponsorships, events, office openings, and integration of newly recruited advisory teams. It also involves surfacing local market intelligence and serving as a field voice to central teams. The position is based in Menlo Park, San Francisco, Los Angeles, or San Diego, with a schedule of four days in the office and one day remote, Monday through Friday, 8 a.m. to 5 p.m. Extensive travel throughout Southern California and periodic travel to other key markets are expected.

Requirements

• At least 7 years of marketing experience; business-facing experience in high-net-worth or ultra-high-net-worth financial services is ideal.
• Ability to balance marketing strategy with hands-on execution.
• Exceptional relationship-building skills and credibility with senior bankers, advisors, executives, and external partners.
• Strong bias toward action, resourcefulness, and adaptability.
• Integrated marketing expertise across brand, events, content, social, digital, paid media, collateral, and sales enablement.
• Willingness to travel extensively throughout Southern California and periodically to other key markets.
• Sound judgment, executive presence, and the ability to represent Citizens Private Bank at senior levels.

Nice To Haves

• Experience supporting advisor- or relationship-driven businesses such as wealth management, private banking, or professional services.
• Demonstrated experience integrating new advisory teams, managing local sponsorship strategies, and building trusted executive relationships in complex, fast-moving markets.

Responsibilities

• Serve as the dedicated marketing partner to Relationship Managers, Private Wealth Advisors, Private Bank Office leaders, and regional executives across Los Angeles, Newport Beach, and San Diego.
• Build and execute integrated, market-specific go-to-market plans aligned with deposit, loan, assets-under-management, and advisor-recruiting goals.
• Activate the national Private Bank brand platform locally through relevant programming, content, events, and experiences.
• Operationalize the OneCitizens high-net-worth vision by combining capabilities across Private Bank, Private Wealth, Commercial, and Business Banking into a coordinated client experience.
• Connect personal and professional banking relationships into a coordinated client story.
• Coordinate with the Private Bank Field Marketing East counterpart and Private Wealth Growth Strategy, Private Bank Office Marketing, Events, Content, and Communications teams.
• Lead local marketing execution for new Private Bank office openings.
• Lead marketing integration for Private Wealth lift-outs, including announcements, landing pages, photoshoots, advisor onboarding support, and ongoing market activation.
• Develop and manage a Southern California sponsorship strategy, including events, community partnerships, thought leadership, and experiential activations.
• Balance strategic leadership work with hands-on execution, including collateral development and event logistics.
• Share local market intelligence with central Private Bank and Private Wealth Marketing to inform brand, content, media, and product priorities.
• Build a repeatable Southern California operating model that can serve as a blueprint for future growth markets.
• Manage executive relationships across the Southern California ecosystem, including Private Bank and Private Wealth leadership, advisors, bankers, regional executives, and centers of influence.
• Partner across Citizens Financial Group, including Enterprise Marketing, Communications, LRC, Brand, Events, and external agencies.
• Represent the voice of the field by sharing what is working, what is not, and where further investment is needed.
• Travel extensively throughout Southern California and periodically to other key markets.

Benefits

• Opportunity to earn an annual discretionary bonus.
• Competitive pay.
• Medical coverage.
• Dental coverage.
• Vision coverage.
• Retirement benefits.
• Maternity and paternity leave.
• Flexible work arrangements.
• Education reimbursement.
• Wellness programs.
• Paid time off that exceeds mandatory paid sick or paid time-away policies in every U.S. local and state jurisdiction.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed