Sr. Director, SRC Product

Visa•Foster City, CA

5d•$230,500 - $369,400•Hybrid

About The Position

The Senior Director, Consumer Product Growth & Strategy is responsible for accelerating adoption, engagement, and growth of Visa's Secure Remote Commerce (SRC) and Click to Pay solutions. The role defines growth strategies, identifies opportunities to increase consumer and ecosystem adoption, and shapes future digital checkout experiences. Working across Product, Technology, Marketing, Sales, Data Science, Issuers, Merchants, Wallets, and Fintech partners, this position focuses on understanding consumer behavior, reducing friction, improving conversion, and driving sustained growth at scale. The successful candidate has experience building and scaling consumer products from zero to one and creating experiences that change consumer behavior and achieve meaningful market adoption. The position requires at least three days in the office, with the specific days confirmed by the hiring manager. Work hours vary with department needs, and travel is required 5–10% of the time. The work is performed in an office setting and involves sitting and standing at a desk, communicating in person and by telephone, and frequently operating standard office equipment such as telephones and computers.

Requirements

At least 12 years of work experience with a bachelor's degree, or at least 10 years with an advanced degree (e.g., master's, MBA, JD, or MD), or at least 5 years with a PhD.
Experience building and scaling consumer products from zero to one, creating experiences that achieve meaningful user adoption and engagement.
Background in consumer product strategy, growth, digital commerce, fintech, or adjacent consumer technology sectors.
Ability to identify market opportunities, develop strategic growth plans, and translate vision into measurable business outcomes.
Experience driving consumer behavior change through product innovation, experimentation, and data-driven decision-making.
Executive presence and ability to influence senior stakeholders and align cross-functional teams around a common strategy.
Experience working across Product, Technology, Marketing, Analytics, and Commercial organizations to deliver growth at scale.
Understanding of consumer insights, growth frameworks, and experience design principles.
Experience leading high-performing teams and operating effectively in complex, matrixed organizations.

Nice To Haves

15 or more years of experience with a bachelor's degree, or 12 years with an advanced degree (e.g., master's, MBA, JD, or MD), or a PhD with 9 or more years of experience.
Creative, customer-centric mindset and passion for solving consumer problems through innovative experiences.

Responsibilities

Define and execute the long-term growth strategy for SRC and Click to Pay.
Identify consumer pain points, unmet needs, and market opportunities that drive adoption and engagement.
Develop and scale consumer experiences that increase preference, usage, and transaction growth.
Drive consumer acquisition, activation, retention, and repeat usage through data-driven growth initiatives.
Improve checkout conversion by reducing friction and creating seamless, trusted payment experiences.
Partner across Product, Technology, Marketing, Sales, and Regional teams to accelerate adoption and ecosystem expansion.
Define and monitor metrics including enrollment, recognition, conversion, engagement, retention, and transaction growth.
Use data, AI, experimentation, and consumer insights to identify growth opportunities and improve outcomes.
Influence executive stakeholders and lead cross-functional teams to deliver growth objectives and long-term strategic goals.