Sr Director - Paid Media Planning (Memphis, TN)

St. Jude Children’s Research Hospital • Memphis, TN

22d • Onsite

About The Position

At ALSAC, you do more than make a living; you make a difference. We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®

Requirements

• Bachelor's degree in Marketing, Business, or a related field, and 10–12 years of relevant experience.
• Proven experience leading full-funnel, cross-channel media planning strategies.
• Strong knowledge of media measurement methodologies, including attribution, incrementality, and marketing mix modeling.
• Experience designing, building, or scaling media planning frameworks and operating models.
• Experience managing large, complex media investments and budgets.
• Exceptional executive communication, influence, and stakeholder management skills.

Responsibilities

• Lead the development of enterprise media planning strategies that align with business and marketing objectives, including full-funnel planning, channel role definition, and investment frameworks.
• Build, lead, and develop a high-performing media planning team, fostering capability growth, accountability, and operational excellence.
• Establish and scale standardized media planning frameworks, tools, and governance to drive consistency, effectiveness, and strategic decision-making.
• Partner closely with Activation, Creative, Analytics, and Marketing teams to ensure seamless integration of planning, execution, and performance measurement.
• Lead media investment strategy in collaboration with Finance and Analytics, providing recommendations on budget allocation, prioritization, and investment trade-offs.
• Define and advance the media learning agenda, identifying opportunities for testing, optimization, and innovation to improve business outcomes.
• Provide strategic oversight of enterprise media performance governance by establishing, monitoring, and reporting on key media KPIs, investment effectiveness, and business results.
• Drive accountability through performance reviews, optimization planning, and executive-level reporting.

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development

What This Job Offers

• Job Type: Full-time
• Career Level: Director