Director Paid Media

At Home Group • Coppell, TX

22h

About The Position

The Paid Media Director leads and directs paid media initiatives and investments across all paid media channels, with a strong focus on leveraging AI to enhance performance and drive innovation. This role is responsible for delivering effective and efficient performance that supports overall marketing and company goals. The Director is highly analytical, makes data-driven decisions, supervises and develops the Marketing Specialist, and collaborates with creative, store operations, finance, project management, ecommerce, loyalty, and customer strategy teams to integrate paid media campaigns.

The role plans enterprise media investments, balancing new-customer acquisition with existing-customer traffic to stores and the site. It leads the internal media team and external media agency, measures the return on investment of media investments, and directs demand- and traffic-driving media for Ecommerce and App. The Director uses AI-driven attribution, predictive analytics, bidding, targeting, and testing strategies to improve efficiency and performance.

The Director also develops AI-informed customer segmentation and personalization strategies, champions emerging and existing AI technologies (including generative AI for creative and copy), manages outside agency, technology, and media partnerships, and oversees regular reporting and insights. As the internal voice for paid media, this person shares best practices and educates teams about AI trends, opportunities, and paid media practices.

Requirements

• Bachelor’s degree.
• At least 8 years of paid media experience.
• At least 3 years of experience managing direct reports.
• Strong project management and communication skills, with attention to detail and a high degree of organization and accuracy.
• Proven ability to direct agency partnerships and collaborate across internal departments.
• Self-starter able to multitask in a fast-paced environment and meet quick-turn deadlines.
• Strong analytical skills and demonstrated experience using AI-powered analytics platforms, marketing automation tools, and media optimization technologies.
• Ability to think beyond budgets when solving problems.
• Energetic, collaborative team player with the ability to motivate others.
• Ability to thrive in a flexible, fast-paced environment with a positive attitude.

Nice To Haves

• Retail industry experience.
• Hands-on experience with AI applications in marketing, such as lookalike modeling, churn prediction, or dynamic creative optimization.
• Familiarity with generative AI tools and their application in content creation and campaign development.
• Experience managing product feeds and affiliate programs.
• Working knowledge of CDP, MMM, and MTA.

Responsibilities

• Plan, forecast, and guide enterprise media investments, balancing new-customer acquisition with existing customers who drive store and site traffic.
• Lead the internal media team and external media agency to ensure execution across paid media touchpoints.
• Direct and report on the ROI of media investments, using AI-driven attribution models and predictive analytics to assess incremental return.
• Direct demand- and traffic-driving media for Ecommerce and App, using AI-powered bidding and targeting strategies to meet efficiency and ROAS targets and budget expectations.
• Lead an AI-driven testing roadmap and incorporate successful test results into ongoing media strategy.
• Develop customer segmentation and targeting strategies using AI to identify and model high-value audiences and personalize messaging at scale.
• Collaborate with the owned channel team to integrate efforts via CDP.
• Promote adoption of AI technologies, including generative AI for creative and copy development, to deliver automated, personalized, relevant, and brand-right messaging across customer segments and media channels.
• Manage relationships with media and measurement agencies, media technology partners, and media partnerships.
• Oversee weekly and monthly reporting and insights on each channel’s contribution to overall performance.
• Represent paid media internally by sharing best practices, educating teams on AI trends and opportunities, and highlighting new opportunities.
• Supervise and develop the Marketing Specialist.

Benefits

• Part-time 401(k) with employer match.
• Dental, vision, life, and disability insurance.
• 25% store discount.
• Full-time employees receive the listed prior benefits plus medical insurance, flexible spending accounts, paid time off, holidays, and volunteer time.

What This Job Offers

• Job Type: Full-time
• Career Level: Director