Director Paid Media

At Home•Coppell, TX

About The Position

The Paid Media Director leads and directs paid media initiatives and investments across all paid media channels, with a strong focus on leveraging AI to enhance performance and drive innovation. They are responsible for delivering effective and efficient performance that ladders back to the overall marketing and company goals. This person is highly analytical and can make data-driven decisions. The Media Director will supervise and grow the Marketing Specialist. This role works closely with various internal teams such as creative, store ops, finance, project management, ecommerce, loyalty, and customer strategy to ensure that paid media campaigns are integrated and ladder back to overall marketing and company goals.

Requirements

Bachelor’s Degree.
8+ Years of paid media experience.
3+ Years experience managing direct reports.
Strong project management and communication skills; detail-oriented with a high degree of organization and accuracy.
Proven ability to direct agency partnerships and cross-collaborate across internal departments.
Self-starter, with ability to multi-task in a fast-paced environment and meet quick turn deadlines.
Strong analytical skills with demonstrated experience using AI-powered analytics platforms, marketing automation tools, and media optimization technologies.
Has unique ability to think beyond budgets especially when it comes to problem-solving.
Energetic and collaborative team player with the ability to motivate others.
Ability to thrive in a flexible, fast-paced environment with a positive attitude.

Nice To Haves

Retail industry experience.
Hands-on experience with AI applications in marketing, such as lookalike modeling, churn prediction, or dynamic creative optimization.
Familiarity with generative AI tools and their application in content creation and campaign development.
Experience managing product feeds and affiliate programs.
Working knowledge of CDP, MMM, and MTA

Responsibilities

Plans, forecasts, and guides the enterprise media investments, always weighing the need for new customer acquisition while balancing existing customers that drive immediate traffic to stores and/or site.
Leads internal media team and external media agency to ensure flawless execution across all paid media touch points.
Directs and reports out the ROI of all media investments on an ongoing basis, leveraging AI-driven attribution models and predictive analytics to ensure a strong understanding of incremental return on investment.
Directs all demand and traffic-driving media for Ecommerce/App, utilizing AI-powered bidding and targeting strategies to ensure that efficiency and ROAS targets are met and that channels are performing to budgeted expectations.
Leads the development of an AI-driven testing roadmap, incorporating machine learning insights to consistently optimize media strategy based on performance. Ensures successful test results are being incorporated.
Develops strategies that enhance customer segmentation and targeting, using AI to identify and model high-value audiences and personalize messaging at scale, while working closely with the owned channel team to ensure all efforts are integrated via CDP.
Champions the adoption of new and existing AI technologies, including generative AI for creative and copy development, to deliver automated, personalized, relevant, and brand-right customer messaging across segments and media channels.
Owns relationships with multiple outside partnerships including media/measurement agencies, media tech (i.e., Hightouch, Feedonomics) and media partnerships (i.e., Pinterest, USPS MyMove, Kargo).
Oversee all weekly and monthly reporting and insights to understand each channel’s contribution to overall performance.
Be the internal voice for all things paid media by sharing best practices, educating teams on emerging AI trends, opportunities, and best practices, and highlighting new opportunities.