Director, Paid Media

Zeno Group • New York, NY

1d

About The Position

Zeno Group is seeking a Director, Paid Media to lead paid media programs across social, search, and other digital channels for a diverse portfolio of clients. This role involves developing media strategies, overseeing campaign execution, and using performance insights to improve results. The ideal candidate will have a passion for combining data, creativity, and audience insights to optimize campaigns and help clients make smarter media investments. This position offers the opportunity to counsel clients, lead integrated media programs, mentor team members, and advance Zeno's paid media capabilities.

Requirements

• 6+ years of experience in paid media, digital marketing, media strategy or related fields within an agency or similar environment.
• Experience developing and leading paid media strategies across social, search, programmatic and other digital channels.
• Hands-on experience with advertising platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager.
• Strong understanding of campaign performance, audience targeting, budget management and optimization strategies.
• Experience interpreting media and website performance data to develop actionable recommendations.
• Understanding of programmatic media, digital partnerships and how different channels support client objectives.
• Experience managing client relationships and presenting media strategies, performance insights and recommendations.
• Strong project and account management skills, including experience overseeing multiple campaigns, budgets and priorities.
• Experience collaborating across strategy, creative, analytics and integrated account teams.
• Experience mentoring and developing junior team members.
• Strong communication and presentation skills, with the ability to translate complex media concepts into clear recommendations.
• Collaborative and adaptable leadership style with curiosity about emerging media, technology and evolving audience behaviors.

Nice To Haves

• Experience with additional paid media platforms, including Pinterest, Snapchat or emerging channels.
• Familiarity with media planning and financial management platforms such as Prisma.
• Experience using audience research and intelligence tools such as Resonate.
• Experience supporting healthcare or other regulated industries.
• Experience contributing to new business pitches, organic client growth or agency thought leadership.

Responsibilities

• Develop and lead integrated paid media strategies across social, search, programmatic, video and other channels, aligning audience insights and investment recommendations with client objectives.
• Oversee campaign execution, budgets, pacing and optimization while maintaining hands-on involvement in paid social and search to ensure effective delivery and performance.
• Analyze campaign and website performance, translating data into actionable recommendations that inform optimization, future planning and client decision-making.
• Serve as a trusted media advisor to clients, presenting strategic recommendations, communicating campaign performance and identifying opportunities to strengthen media programs.
• Evaluate media partners, platforms and emerging technologies, guiding vendor selection and negotiations while sharing insights and best practices across the agency.
• Partner across strategy, creative, analytics and account teams to connect paid media with broader communications programs and ensure content and channel strategies work together.
• Lead and mentor junior team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Contribute to new business opportunities, identify ways to expand client engagements and help strengthen Zeno's paid media capabilities through emerging trends, tools and strategic thinking.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Prescription plans
• Short-term disability
• Long-term disability
• Paid subscription to Headspace
• Access to mental health providers and other services through a best-in-class employee assistance program
• Generous vacation
• Paid holidays
• Self-care time
• 401(k) plan
• Pretax flexible spending accounts
• Tuition assistance
• Life insurance
• Free access to a certified financial coach
• Monthly allowance for ZenoFit program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed