Director, Paid Media
About The Position
Edible Brands is seeking a Director, Paid Media to shape how consumers discover and engage with its brands across digital channels. The role leads paid media strategy, investment, and performance, translating audience insights and business objectives into campaigns that build awareness, drive engagement, and deliver measurable revenue growth. This is a highly visible strategic leadership position that combines long-term planning with hands-on campaign optimization. The Director owns paid media budgets and investment strategy, collaborates with marketing, eCommerce, analytics, search, and lifecycle marketing teams, and leads relationships with agencies, platforms, vendors, and other media partners. The position also leads and develops a team of paid media professionals. This role is onsite at the corporate office in Sandy Springs, Georgia, Monday through Friday.
Requirements
- Bachelor’s degree in marketing, advertising, business, or a related field.
- 7–10+ years of experience in paid media, digital advertising, or a related field, with a demonstrated track record of successful multi-channel campaigns.
- Deep expertise in paid media channels and platforms, including Google Ads, Meta/Facebook Ads, LinkedIn, programmatic advertising, and digital analytics tools such as Adobe Analytics.
- Experience leading media strategy within an organization that uses Marketing Mix Modeling (MMM).
- Strong analytical and financial acumen, including experience managing significant media budgets, interpreting performance data, and optimizing investment to maximize ROI.
- Proven experience developing audience strategies, including segmentation, retargeting, and use of consumer behavior insights to improve campaign performance.
- Experience leading and developing high-performing teams and managing relationships with agencies, vendors, media platforms, and external partners.
Nice To Haves
- Advanced degree.
Responsibilities
- Develop and execute integrated paid media strategies across display, paid social, video, programmatic, and emerging channels.
- Own paid media budgets and investment strategy, allocating resources to maximize ROI and support brand and revenue objectives.
- Partner with Search and Lifecycle Marketing team members to create cohesive strategies and communicate paid media’s impact on search, affiliate, and lifecycle marketing.
- Collaborate with Marketing, eCommerce, and Analytics teams to define campaign objectives, develop audience strategies, and optimize creative and messaging.
- Use audience segmentation, consumer behavior, performance data, and market trends to strengthen targeting and campaign effectiveness.
- Monitor campaign performance, derive actionable insights, and continuously optimize for efficiency, engagement, and growth.
- Establish, enforce, and track KPIs; analyze performance against goals; and communicate results, opportunities, and recommendations to executive leadership.
- Build and maintain relationships with media agencies, advertising platforms, vendors, and strategic media partners.
- Track emerging paid media channels, technologies, industry trends, and best practices to identify growth opportunities.
- Lead, mentor, and develop a team of paid media professionals, fostering accountability, innovation, collaboration, and continuous improvement.
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What This Job Offers
Job Type
Full-time
Career Level
Director
