Sr Director of Strategic Marketing
About The Position
This role involves leading strategic marketing efforts, including market intelligence, opportunity analysis, strategic planning, diversification, partnership development, competitive advantage mapping, marketing capability building, and cross-functional leadership. The position focuses on identifying new markets, developing go-to-market strategies, fostering external partnerships, articulating unique value propositions, implementing market intelligence tools, and collaborating with various internal departments to align marketing strategies with overall business objectives.
Responsibilities
- Establish processes to continuously scan and evaluate adjacent and transformational markets.
- Use competitive intelligence, trend analysis and innovation adoption frameworks to identify untapped or underserved markets for KNA’s product portfolio.
- Develop go-to-market strategies and diversification roadmaps for each division.
- Recommend priorities based on market size, growth rate, regulatory requirements, competitive landscape and alignment with KNA’s capabilities.
- Identify and negotiate strategic partnerships (co development agreements, academia related research, distribution alliances, joint ventures) with external companies, including opportunities to leverage synergies with sister companies Kaneka Aerospace and Cemedine North America.
- Monitor partnership performance and manage long term relationships.
- Articulate KNA’s unique value propositions (e.g., proprietary polyimide film technology, MS Polymer® base resins, core shell impact modifiers, FDA approved supplements) and ensure they are leveraged in marketing strategies.
- Identify and lead select 3rd party market analysts and strategic planners.
- Implement tools for market intelligence, customer segmentation, CRM and analytics.
- Establish performance metrics (e.g., return on investment, market share growth, pipeline velocity) and regularly report progress to the CAO and division leaders.
- Collaborate with R&D, operations, sales and finance leaders to align marketing strategies with product development, manufacturing capacity and financial targets.
- Provide executive level briefings and recommendations.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
