Sr Director of Strategic Marketing
About The Position
The Sr Director of Strategic Marketing is responsible for establishing processes to continuously scan and evaluate adjacent and transformational markets, using competitive intelligence, trend analysis, and innovation adoption frameworks to identify untapped or underserved markets for KNA’s product portfolio. This role involves developing go-to-market strategies and diversification roadmaps for each division, recommending priorities based on market size, growth rate, regulatory requirements, competitive landscape, and alignment with KNA’s capabilities. Key functions also include identifying and negotiating strategic partnerships, articulating KNA’s unique value propositions, leading 3rd party market analysts, implementing market intelligence tools, and collaborating cross-functionally with R&D, operations, sales, and finance leaders to align marketing strategies with product development, manufacturing capacity, and financial targets.
Responsibilities
- Establish processes to continuously scan and evaluate adjacent and transformational markets.
- Use competitive intelligence, trend analysis and innovation adoption frameworks to identify untapped or underserved markets for KNA’s product portfolio.
- Develop go-to-market strategies and diversification roadmaps for each division.
- Recommend priorities based on market size, growth rate, regulatory requirements, competitive landscape and alignment with KNA’s capabilities.
- Identify and negotiate strategic partnerships (co development agreements, academia related research, distribution alliances, joint ventures) with external companies, including opportunities to leverage synergies with sister companies Kaneka Aerospace and Cemedine North America.
- Monitor partnership performance and manage long term relationships.
- Articulate KNA’s unique value propositions (e.g., proprietary polyimide film technology, MS Polymer® base resins, core shell impact modifiers, FDA approved supplements) and ensure they are leveraged in marketing strategies.
- Identify and lead select 3rd party market analysts and strategic planners.
- Implement tools for market intelligence, customer segmentation, CRM and analytics.
- Establish performance metrics (e.g., return on investment, market share growth, pipeline velocity) and regularly report progress to the CAO and division leaders.
- Collaborate with R&D, operations, sales and finance leaders to align marketing strategies with product development, manufacturing capacity and financial targets.
- Provide executive level briefings and recommendations.
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
Number of Employees
101-250 employees
