Sr. Director of Marketing

Digimarc • Washington, DC

1d

About The Position

We are seeking a hands-on, results-driven Sr. Director of Marketing to build and lead a lean, high-impact marketing function responsible for driving pipeline, shaping market positioning, and enabling revenue growth across multiple product lines.

This is not a traditional marketing role.

This role sits at the center of commercialization, owning both:
• How we go to market (strategy, positioning, messaging)
• How we generate and convert demand (pipeline, campaigns, funnel performance)

You will operate as the quarterback of marketing and GTM alignment, partnering closely with Sales, Product, and Commercial leadership to ensure we are not just executing campaigns—but bringing clear, compelling, and sellable offerings to market.

This role requires an operator who is comfortable building from the ground up, working through ambiguity, and making clear decisions about where to focus. You should have a strong bias for action, while also bringing structure, clarity, and discipline to how marketing drives business outcomes.

Requirements

• 10+ years of B2B marketing experience in growth-stage or complex environments
• Proven track record of driving pipeline and revenue growth
• Strong experience in both: Demand generation / campaign execution and Product marketing / positioning
• Experience working across multiple product lines or markets
• Deep understanding of marketing funnels, lead lifecycle, and conversion metrics
• Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce)
• Ability to operate both strategically and tactically in a lean environment
• Experience partnering closely with Sales and influencing GTM decisions
• Revenue-oriented — prioritizes outcomes over activity
• Strong operator — able to execute while building structure
• Strategic thinker — can simplify complex offerings into clear messaging
• Decisive — makes tradeoffs and focuses on what matters most
• Comfortable with ambiguity — brings clarity where it doesn’t exist
• Highly collaborative — builds strong alignment across teams
• Accountable — takes ownership of results, not just output
• Curious and adaptive — continuously learns and improves

Responsibilities

• Own Marketing’s Contribution to Revenue
• Lead Product Marketing & Messaging Strategy
• Drive Go-To-Market (GTM) Strategy
• Build and Execute Integrated Campaigns
• Partner Deeply with Sales
• Lead a Lean, High-Impact Team
• Own Marketing Systems, Funnel & Performance Visibility
• Define and Manage Marketing Roadmap

Benefits

• Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan
• Restricted Stock Units
• Flexible Paid Time Off & Holidays
• Life Insurance
• Tuition Reimbursement
• Mentorship Opportunities
• Training & Development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees