Sr. Director of Marketing, Brand Management

Post Consumer Brands•Lakeville, MN

15h

About The Position

At Post Consumer Brands, our brands don’t just sit on shelves; they show up at breakfast tables, in pantries, and in moments that matter. As Sr. Director of Marketing, Brand Management, you’ll play a pivotal role in shaping the future of iconic and growing brands within our portfolio. Reporting to the VP Marketing Grocery, the Sr. Marketing Director will lead the marketing and strategic growth plan for a portfolio of cereal brands within the Post branded portfolio. This senior executive will have full P&L accountability and be ultimately responsible for delivering on all volume and profit objectives. In addition to leading marketing direct reports, this senior leader will be responsible for leading an integrated cross functional team with members from R&D, sales, finance, and plant operations through the Integrated Business Planning process to drive a robust pipeline of profitable growth initiatives. Responsibilities and Accountabilities The Sr. Marketing Director will drive value creation to the organization by employing a “modern” marketing approach to building brands that includes – (1) Developing the right consumer and category insights to advantage our brands in the marketplace, (2) Creating strong executable brand ideas that drive short term ROI and build long term brand equity, and most importantly, (3) Driving results against revenue, profit and market share. The primary duties and responsibilities will span across 3 broad spectrums:

Requirements

Exceptional general management skills include marketing, strategic planning, project management, market analysis, research planning, portfolio management and P&L management.
Superior ability to create a clear and compelling vision.
Proven ability to grow a business that balances the need to grow revenue and profit while establishing or reinforcing the brand.
Experience managing people, ideally for five years or more. He or she must have superior managerial and coaching skills, including the ability to develop talent and future leaders in the organization.
Exceptional communication, interpersonal, and influencing skills with all levels of management and with cross-functional partners.
Ability to clearly interpret external forces and trends, and then to develop strategies and initiatives to take advantage of opportunities on a timely basis.
The energy, drive and influencing skills to successfully commercialize projects even when significant hurdles are presented.
The ability to use world-class process to help drive decision making but uses agility and speed as they lead others through process.
Strong financial skills that include managing the P&L, pricing, COGS, margins, budgets, cash flow, and capital investments.
Education: Bachelor’s Degree required; MBA or advanced degree highly preferred
Experience: Minimum 10 years of business leadership experience in a CPG environment. Knowledge of consumer retail marketing, advertising, sales, trade and consumer promotion, market analysis, market research, budgeting, financial analysis, and strategic and business planning is strongly desired.
Required Skills: Critical/analytical/strategic/creative thinking; ability to communicate to all levels of the organization effectively, organize, prioritize and interpret complex topics; strategic general business focus as well as an operational, implementation and detail-oriented perspective; high level of learning agility; results-oriented; ability to accelerate growth and find ways to unlock opportunities; agile and change ambassador with the ability to operate in a very dynamic environment, pivot with multiple playbooks and effectively rally different stakeholders
Management Skills: Strong leadership, motivation, decision-making, problem solving, results orientation, personnel development, budget & P&L management, ability to work with ambiguity; ability to relate to people at all levels of the organization and maintain a positive team orientation; Must have the desire and aptitude to continue to grow and take on broader responsibilities in the future.

Responsibilities

Manage brand positioning strategy, including all strategic planning, brand positioning / architecture, brand voice, and brand personality.
Oversee all creative marketing and advertising activities for the brand, including traditional media, digital media, social media, email, and public relations. Manage relationships with external vendors and business partners.
Be able to assess and prioritize business initiatives in an environment of rapid change. Be able to react quickly to market opportunities, sometimes with limited information.
Provide consumer, category, competition, and channel/customer analysis as part of on-going brand management.
Provide leadership and development in service of building a world class marketing organization
Provide management, coaching, and professional guidance to direct reports with a focus on developing functional, interpersonal, and leadership skills.
Build and maintain relationships with outside partners and vendors, expand relationships with existing partners to improve capabilities
Implement best in class marketing processes, systems, tools and metrics
Drive standardized operating procedures and protocols to maximize speed of execution
Integrate market insights and modern marketing activation tools and processes that help advantage PCB brands in the categories we compete
Manage brand P&L, product and promotional forecasting, and marketing spending forecasting; allocate, manage and track brand budgets.
Identify new product and commercial opportunities to drive revenue, profit and share growth.
Assess competitive threats and determine best courses of action to mitigate potential risks.
Lead cross-functional, multi-market teams to deliver projects efficiently and effectively.